Senior Marketing Manager, Events

About the Role

Key Responsibilities

• Collaborate with marketing and sales leaders to prioritize the annual event calendar based on business priorities and ROI.
• Provide pre-event logistics planning, onsite event support, and facilitation for flawless execution.
• Design and develop TELUS Health booth assets, interactive features, and experiential activations in collaboration with the brand marketing team and vendors.
• Source meaningful giveaways that reflect TELUS Health's brand values and resonate with target audiences.
• Create and deliver event kits for localized events run by sales team members.
• Develop pre-event marketing plans, including email campaigns, social media promotions, and content creation.
• Equip onsite attendees with tools and resources such as KPIs, scripts, battlecards, and lead capture processes.
• Lead post-event debriefs to evaluate performance, capture insights, and identify areas for improvement.
• Partner with sales leaders to implement lead follow-up processes, measure, and report on event ROI.
• Manage vendor relationships, inventory, storage, shipping, and logistics for event assets and supplies.
• Secure and manage the annual event budget with a business case and ROI rationale, optimizing funds through onsite activities, speaking opportunities, receptions, and PR.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in event marketing, sales enablement, or a related role, preferably within the health tech or B2B sector.
• Demonstrated ability to align marketing efforts with sales objectives and deliver measurable business results.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Excellent communication, collaboration, and stakeholder management skills.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and project management tools.
• Analytical mindset with experience measuring event success and tracking lead-to-revenue outcomes.
• High attention to detail and a proactive, solutions-oriented mindset.