Senior Marketing Manager (Integrated Campaigns) Senior Marketing Manager (Integrated Campaigns)

Adyen

New York, NY

Full Time

Senior

145k-195k

15 days ago

Job Description

About the Role

Senior Marketing Manager (Integrated Campaigns) at Adyen is a high-impact role responsible for designing and executing multi-channel marketing strategies that engage audiences across the customer funnel, from awareness to demand. The role involves launching campaigns that support multiple product lines, working with a talented team of marketers, designers, and commercial leaders, and reporting directly to the VP of Marketing, North America. This hybrid position is based in either San Francisco or New York and emphasizes strategic thinking, operational rigor, storytelling, and cross-functional collaboration to deliver results.

Key Responsibilities

Launch both large-scale integrated campaigns and smaller, one-off campaigns to drive brand awareness, sales pipeline, and revenue.
Develop a cohesive campaign strategy that supports the entire customer funnel—from awareness to conversion to customer advocacy.
Lead the strategy and execution of online and offline campaigns that support Adyen's GTM motion and reach our enterprise buyer audience.
Set goals, define target audiences, and write briefs for campaigns.
Collaborate with channel experts, demand marketers, event managers, content creators, product marketing, global brand, and design teams to develop campaign concepts that are both creative and drive results.
Work with cross-functional teammates to facilitate the production of all assets needed to run successful digital and offline campaigns—including digital marketing, paid and owned media, content, creative, web, social, email, direct mail, ABM, and event assets.
Analyze campaign results and develop campaign measurement systems.

Requirements

10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience.
Expertise in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets.
Track record of launching campaigns on time and delivering on pipeline goals.
Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events, with expertise in at least one channel.
Knowledge of marketing trends, tools, and best practices; a drive for innovative ideas and creative solutions.
Ability to measure and optimize campaign performance.
Self-starter who excels at prioritizing, moving fast, building relationships, and bringing stakeholders along in the process.

Nice to Have

Experience with digital marketing, paid media, content creation, and event management.
Experience working in a B2B or enterprise marketing environment.

Qualifications

Educational background is not explicitly specified, but extensive marketing experience is required.

Benefits & Perks

Competitive annual base salary range of $145,000 - $195,000.
Opportunities for domestic and international travel (20%+).
A collaborative, office-first work environment in San Francisco or New York.

Working at Adyen

Adyen values diversity, equity, and inclusion, emphasizing the importance of diverse perspectives in solving unique business and technical challenges. The company promotes an inclusive environment where everyone is encouraged to be their true selves, and it supports gender diversity and underrepresented communities. Adyen is an office-first company that values in-person collaboration and does not offer remote-only roles.

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