Senior Marketing Manager, Life Sciences

Outcome Health

Cincinnati, OH

Full Time

Senior

17 days ago

Job Description

About the Role

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Key Responsibilities

Develop and execute demand generation programs to drive leads and sales pipeline growth
Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs
Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments
Articulate the value proposition of the new product, capture features and benefits and translate these details into compelling messaging and content
Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices
Create content strategy and develop relevant content assets that help drive awareness of the challenges this solution solves
Communicate with and educate sales team regarding new and planned marketing activities
Track and analyze marketing performance metrics and optimize programs accordingly

Requirements

7+ years of direct experience in marketing within a healthcare or life sciences setting
Bachelor's degree in Marketing, Business Administration or related field
Proven track record of developing and executing successful marketing strategies and campaigns that drive business results
Expertise in digital marketing channels and tactics
Expertise in product marketing strategy and execution, including product positioning, messaging and go-to-market planning
Highly developed training, presentation and written communication skills
High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels
Experience with Salesforce and/or Pardot a plus

Nice to Have

Experience with Salesforce and/or Pardot

Qualifications

Bachelor's degree in Marketing, Business Administration or related field

Benefits & Perks

Competitive compensation
Flexible time off to recharge
Hybrid work options
Mental and emotional wellness resources
A 401K plan
Modernized benefits and cultural perks

Working at Outcome Health

PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. We foster a positive and supportive environment for all teammates and have been recognized as a great place to work across multiple platforms.

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