Senior Marketing Manager (Partner Campaigns)

About the Role

Key Responsibilities

• Create a holistic campaign strategy that leverages our partners to drive brand awareness, lead generation, and sales pipeline
• Design and launch integrated campaigns (e.g., email, webinars, paid media, events, ABM) targeting key verticals and accounts
• Drive the creation of co-branded content including landing pages, webinars, case studies, and thought-leadership
• Collaborate with partner managers, product marketing, and global partner marketing teams to craft tailored messaging for partners, aligned with Adyen's product releases and value propositions
• Foster and maintain strong marketing relationships with key partner stakeholders, understand their priorities, and develop campaigns that drive mutual value
• Work closely with North America Marketing, Global Partner Marketing, Partnerships and Sales teams to set your strategy, prioritize campaigns, and improve programs
• Analyze performance and continuously optimize campaigns to improve lead quality, conversion rates, and partner engagement

Requirements

• 8+ years of marketing experience, with at least 3 years of B2B experience working with enterprise partners to create net new demand and accelerate pipeline
• Proven track record of successfully integrating strategic partners into co-marketing campaigns through a mix of online and offline channels to drive measurable impact
• Experienced in using tools like Salesforce, Marketo, Looker, and Contentful to set up campaigns and track results
• Strong project management skills with the ability to manage multiple projects, prioritize responsibilities, and deliver results in a fast-paced, fluid environment
• Excellent written and verbal communication skills, with the ability to craft topics, compelling business benefits for both Adyen and our partners
• An entrepreneurial spirit and a hands-on approach to work; you are comfortable with both strategy and execution
• Data-driven, analytical mindset. You use data to find new opportunities and approach your work with a "test and iterate" mindset

Nice to Have

• Experience working in a hybrid role based in San Francisco or New York
• Ability to travel domestically and internationally 20%+

Qualifications

• Educational background is not explicitly specified in the description

Benefits & Perks

• Annual base salary range of $145,000 - $195,000
• Opportunity to work in a collaborative, office-first environment in San Francisco or New York
• Being part of a diverse and inclusive company committed to DEI