Senior Marketing Manager - Remote

About the Role

Key Responsibilities

• Assesses and interprets customer needs and requirements
• Is a responsive partner to our internal customers and external health plan clients
• Ability to work collaboratively with various areas to update existing collateral, develop new collateral, and support custom communications as needed
• Initiate and lead development of materials or communications to meet customer needs
• Work towards innovative solutions to stimulate growth and support sell-through goals
• Develop and execute marketing strategies
• Strategic thinking to develop value story content and positioning to help differentiate our health plan clients in their individual markets
• Being a client facing partner supporting external client contacts at varying position levels within a health plan
• Acts as a marketing consultant providing guidance to help build sales enablement tools, prospecting campaigns, and support local events and sponsorships
• Communicates with various stakeholders and acts as primary marketing contact to key health plan clients
• Brand stewardship of multiple client brands including co-branding, white labeling, legal and disclaimer requirements
• Utilizes project management skills and works under deadlines
• Ability to be flexible and work independently

Requirements

• 7+ years of marketing experience within a matrixed organization
• 7+ years of experience in the health care industry
• Experience managing and prioritizing several deliverables at a time
• Experience in meeting or exceeding sales promotion/marketing targets
• Experience influencing and collaborating with others
• Proficiency in Microsoft Office Suite including Word, Excel, Outlook and PowerPoint
• Demonstrated organization skills
• Demonstrated skill in project management, attention to detail and working under deadlines

Nice to Have

• Marketing experience: writing, editing, proofreading
• Marketing project management experience
• Presentation skills and experience
• Sales experience, professional delivery, able to work directly with external client contacts
• Knowledge of project management marketing tools e.g. WorkFront

Qualifications

• Educational background is not explicitly specified but implied experience in marketing and healthcare

Benefits & Perks

• A comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution