Senior Marketing Manager, Viasat Ads

About the Role

Key Responsibilities

• Develop and refine product positioning, messaging, and value propositions for Viasat Ads offerings.
• Lead go-to-market planning for new product launches and feature enhancements.
• Collaborate with product management to translate technical capabilities into customer-centric benefits.
• Manage growth and lifecycle marketing, including planning, testing, and scaling B2B lead generation programs.
• Drive strategies to optimize the entire customer lifecycle including acquisition, engagement, and retention.
• Identify bottlenecks and optimization opportunities to improve conversion rates at each stage of the funnel.
• Work closely with the digital marketing team to align campaign execution with digital strategy and performance goals.
• Manage multichannel campaign execution across paid media, SEO, SEM, social, email, and web.
• Track and report on customer insights and analytics.
• Collaborate with Sales and cross-functional teams to define ideal customer profiles, buyer personas, and targeted segments.
• Leverage data and analytics to inform marketing decisions and optimize campaigns.
• Work with Business Operations to optimize lead flow processes and enhance marketing automation tools.
• Develop content strategy and enablement tools, including creating sales enablement materials like pitch decks, one-pagers, and case studies.

Requirements

• 7-10 years of experience in B2B product marketing, growth marketing, or demand generation, preferably in ad tech or digital media.
• Proven success in developing go-to-market strategies and executing integrated campaigns.
• Strong analytical skills and experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce) is a plus.
• Excellent communication, collaboration, and project management skills.
• Bachelor's degree in marketing, Business, or a related field; MBA is a plus.

Nice to Have

• Experience with marketing automation and CRM platforms such as Marketo and Salesforce.

Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• MBA is a plus.
• 7-10 years of relevant experience in B2B marketing roles.

Benefits & Perks

• Competitive salary range of $120,500 to $190,000 annually, with specific ranges for certain locations.
• Additional cash or stock incentives may be provided.
• Range of medical, financial, and other benefits focused on holistic health and wellness.