Senior Marketing Operations Lead

About the Role

Key Responsibilities

• Lead end-to-end web and digital analytics implementation, including requirements gathering, solution design, tracking setup, and ongoing reporting/analysis.
• Develop and maintain comprehensive tracking strategies and scalable tagging frameworks across web properties, support marketing and product analytics needs.
• Manage complex platform migrations, ensuring smooth transitions and minimal data loss or disruption, especially moving between analytics platforms or upgrading configurations.
• Design and implement both client-side and server-side tracking solutions, balancing data accuracy, privacy compliance, and technical performance.
• Integrate OneTrust and other consent management systems into analytics to ensure compliance with data privacy regulations.
• Rigorously QA and debug tagging and analytics implementations during launches and ongoing maintenance.
• Drive integration of digital analytics data with other platforms such as Marketo, Salesforce, CDPs, and data warehouses to enable holistic, unified insights.
• Document tagging schemas, technical configurations, and establish best practices to maintain consistency and knowledge sharing across teams.
• Partner with cross-functional teams on analytics initiatives and technology strategy, coordinating projects via Jira, Confluence, and other collaboration tools.
• Support A/B testing infrastructure by creating measurement plans, managing instrumentation, and analyzing test results to inform optimization.

Requirements

• 7+ years of experience in digital and web analytics focusing on implementation, tagging, and platform migrations in B2B SaaS or self-service digital settings.
• Expert-level proficiency with digital analytics tools like GA4, Amplitude, Adobe CJA, with hands-on experience in advanced event tracking, funnel analysis, segmentation, and migrations.
• Strong skills designing and managing scalable tagging frameworks using GTM, Adobe Launch, or similar tag management platforms.
• Practical experience with both client-side and server-side analytics setups, understanding their benefits and challenges.
• Proven ability to integrate consent management platforms like OneTrust to ensure privacy compliance in tracking.
• Extensive QA and debugging experience of complex analytics implementation using industry-standard tools.
• Skilled at supporting integrations of analytics data with CRMs, MAPs, Customer Data Platforms, and data warehouses.
• Strong documentation skills, able to create and maintain tagging documentation, technical configs, and process guidelines.
• Solid collaborator, working effectively with engineering, marketing operations, product, and analytics teams in fast-paced environments.
• Basic knowledge of HTML, CSS, and JavaScript to understand webpage structure, help implement and troubleshoot tracking code, and collaborate effectively with development teams.
• Foundational SQL skills and familiarity with BI tools (Tableau, Looker) are a plus but secondary to implementation expertise.

Nice to Have

• Experience with Adobe WebSDK, Adobe Experience Platform, Adobe Customer Journey Analytics, Omniture.
• Familiarity with data science tools and languages such as Python, R.
• Knowledge of digital marketing channels and channel-based analytics.
• Experience with Google Analytics APIs, Adobe Analytics APIs and automation.
• Certifications such as Adobe Certified Expert - Adobe Analytics Developer, Adobe Analytics Certified Professional, Google Analytics Individual Qualification (GAIQ).

Qualifications

• 7+ years of experience in digital and web analytics in relevant settings.

Benefits & Perks

• The US annualized base salary range for this position is $146,000.00-$220,000.00.
• This position may also be eligible for bonus, benefits, or related incentives.
• Hybrid work model with flexibility to work remotely part of the week, with in-office attendance as determined by the hiring manager.