Senior Marketing Operations Manager, Data Operations

About the Role

Key Responsibilities

• Connect with stakeholders internally (via email or kick-off meetings) to discuss goals, requirements, timing, and next steps for a prioritized list of incoming campaign requests.
• Collaborate closely with Marketing Managers and other stakeholders to identify requirements and align on specific questions relating to the execution of campaigns, including change requests.
• Build Email, Push, SMS, In-App, Webhook campaign logic, including ad-hoc campaigns and automations based on customer data, event triggers, and engagement data.
• Build segments and audiences using segmentation tools for targeting audiences.
• Troubleshoot and update HTML code within the Email Service Provider interface.
• Perform manual quality assurance of your work, with extreme attention to detail, and review other campaign producers' work.
• Run ad-hoc and set up automated reporting using ESP reporting tools and internal campaign dashboards.
• Assist in the replication of campaign templates throughout the ESP migration process.
• Help improve workflows by bringing ideas, recommendations, and best practices to evolve how the team works.

Requirements

• Experience building and sending emails at scale from major ESPs, preferably including Braze.
• Intermediate knowledge of HTML, with the ability to troubleshoot and tweak HTML to correct bugs/issues.
• Intermediate knowledge of an ESP scripting language preferred (e.g., AMP, Liquidscript).
• Experience sending multiple channel notifications is strongly preferred.
• Working experience with ESP implementation and management is preferred.
• Extreme attention to detail and a thorough/rigorous approach to quality control.
• Effective communication skills in a fast-paced environment to achieve alignment and collaboration.
• Experience coordinating tasks and deliverables across small teams to deliver results on time.
• Strong time management skills, with good judgment to prioritize tasks and meet deadlines.
• Self-motivated with quick reaction skills and strong problem-solving abilities.
• Familiarity with ticketing systems/tracking tools (e.g., JIRA, Smartsheet) is preferred.

Nice to Have

• Familiarity with ticketing systems/tracking tools such as JIRA or Smartsheet.

Qualifications

• Experience with ESPs and multi-channel notification campaigns.
• Proficiency in HTML and scripting languages related to ESPs.
• Strong attention to detail and quality control skills.
• Effective communication and team coordination skills.

Benefits & Perks

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Expected base pay range in Southern California: $120,000.00 - $162,000.00.
• Eligibility for a cash bonus, equity rewards, and benefits in accordance with company plans and programs.
• Pay is based on factors such as job-related knowledge, skills, experience, and work location.