Senior Marketing Performance Analyst

About the Role

Key Responsibilities

• Partner closely with key stakeholders across the enterprise as the Data Lead for their assigned Line of Business.
• Act as a strategic marketing thought leader on critical, large scale, highly visible marketing campaigns.
• Discover, define and create targeted audiences.
• Provide clear paths for data connection to business outcomes and objectives.
• Recommend and prioritize strategic testing opportunities to improve conversion rates and customer journeys.
• Create and manage reporting and data visualization (PowerBI or similar tool experience).
• Synthesize and share key performance metrics with stakeholders during Sprint Reviews.

Requirements

• 5+ years of professional experience in a digital, product or finance role.
• 3+ years of experience in analyzing multi-channel campaigns to generate insights that drive test and learn strategies.
• Strong understanding of paid digital media, SEO, web, email, social platforms and their impact on data models for sales and service.
• 3+ years professional experience with a CRM, such as Salesforce.com or Microsoft Dynamics.
• Adept data presentation skills through dashboards, Excel, and PowerPoint.
• Proven track record of improving customer journeys and acquisition funnels.
• Deep understanding of analytics, marketing metrics, statistics, and financial metrics.
• Strong interpersonal and communication skills (verbal and written).
• Excellent project management skills and commitment to deadlines, processes, and policies.

Nice to Have

• Experience with Azure data lake and big data platforms.
• Experience with database tools (MySQL, SQL Server).
• Experience with statistical tools (R, SAS, Python) and techniques such as segmentation, regression modeling, and customer lifetime value.
• Prior experience with Alteryx or similar data automation platforms.
• Experience with attitudinal and social media measurement tools (Medallia, Sprinklr, etc.).
• Web analytics and testing tools experience (Adobe Analytics, Customer Journey Analytics Adobe Target, Google Analytics).

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Comprehensive health plan including medical, prescription drug, vision, and dental insurance.
• No-cost short- and long-term disability insurance.
• Company-paid life insurance and legal services.
• Retirement pension funded by MetLife and 401(k) with employer matching.
• Group discounts on voluntary insurance products including auto, home, pet, critical illness, hospital indemnity, and accident insurance.
• Employee Assistance Program (EAP) and digital mental health programs.
• Parental leave, volunteer time off, tuition assistance, and more.