Senior Marketing Research Specialist - Remote

UnitedHealth Group

Plymouth, MN

Full Time

Senior

72k-141k

6 days ago

Job Description

About the Role

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. The Senior Marketing Research Specialist will serve as a subject matter expert and technical resource for survey tools, primarily Qualtrics, supporting market research initiatives and providing insights to business partners. This role offers the flexibility to work remotely from anywhere within the U.S.

Key Responsibilities

Lead the implementation of surveys - from building and deploying to analyzing results - via Qualtrics (and other survey/form tools, where applicable) in line with key business objectives
Configure intercepts and audience targeting logic for survey prompting across multiple sites serving UMR constituents
Maintain existing surveys, updating them as requested and troubleshooting moderate to complex issues as they arise
Ensure adherence to enterprise governance standards and broader regulatory requirements in the market research survey landscape
Provide recommendations for the development of surveys to internal business partners to garner intended insights while maintaining survey intent
Serve as the key analytics resource for surveys, designing and maintaining easy-to-digest results dashboards to monitor performance and insights
Use survey performance metrics to provide recommendations for enhancements to the UMR constituent digital experience
Communicate survey results to internal stakeholders, including keeping senior leadership appraised of key strategy and insights
Develop and maintain data connections between Qualtrics and external platforms (via SFTP or other data extract methods) or reporting tools such as Adobe Analytics, Power BI, and Tableau
Utilize excellent organizational skills to manage multiple projects under tight deadlines while being able to respond quickly and accurately to change

Requirements

2+ years of experience developing surveys and dashboards in Qualtrics, including knowledge and application of intercept logic, embedded data, and branching logic
Experience working with data analytics and visualization tools (e.g., Adobe Analytics, Power BI, Tableau), including integrating external data sources and creating custom dashboards
Experience in communicating with business and technical leaders
Knowledge of the market research landscape, including survey best practices and regulatory requirements
Desire to continue to adapt and deepen knowledge of Qualtrics and the broader market research landscape and trends

Nice to Have

Experience working with other survey/form tools such as Microsoft Forms, Medallia, and One-Click Feedback
Experience working within an Agile framework
Experience working in a matrix organization
Experience in the healthcare/health insurance or pharmacy industry

Qualifications

Formal educational background is not explicitly specified, but experience with survey development and data visualization tools is required

Benefits & Perks

Competitive salary range of $71,600 to $140,600 annually based on full-time employment
Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase and 401k contribution
Remote work flexibility

Working at UnitedHealth Group

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We are committed to addressing health disparities, enabling equitable care, and mitigating our environmental impact. We value diversity and inclusion, and are an equal employment opportunity employer. We also maintain a drug-free workplace requiring candidates to pass a drug test before employment.

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