Senior Marketing Specialist

About the Role

Key Responsibilities

• Develops and implements comprehensive marketing strategies to drive USSOUTHCOM awareness, influence, and education towards mission goals and in support of overall warfighter experience (WX)
• Analyzes trends, intended audience insights, and DAO landscape to inform marketing strategy and decision-making
• Sets marketing goals and KPIs aligned with overall objectives
• Leads and manages multi-channel marketing campaigns (digital, print, social media, email, events) from concept through execution
• Oversees project budgets, timelines, and resources to ensure efficient and effective use of marketing assets
• Measures campaign performance and adjusts tactics to optimize results and mission outcomes
• Maintains USSOUTHCOM brand guidelines and ensures alignment across internal teams, vendors, and external partners
• Develops and oversees creation of marketing content, including blogs, website copy, email newsletters, social media posts, and collateral materials
• Works with creative team members to ensure high-quality design and compelling copy that aligns with CCMD standards
• Leads and mentors other marketing specialists and cross-functional teams, ensuring effective collaboration
• Coordinates across SCITES work groups to align marketing efforts with overall business objectives
• Provides training and professional development opportunities for team members
• Plans and leads major technology assignments
• Functions as a technical expert across multiple project assignments
• May supervise others

Requirements

• Bachelor degree in relevant field of study
• 7+ years of relevant experience
• US citizen with active Secret security clearance
• Comprehensive knowledge of data analysis methodologies, enabling identification of patterns, trends, and insights to guide strategic decision-making
• Expertise in process optimization, project planning, and coordination
• Proficiency in evaluating project scope, timelines, and delivery schedules
• Expertise in comprehensive marketing strategies

Nice to Have

• Background in military or government project management, stakeholder engagement, and leading high-impact assignments in data-driven environments

Qualifications

• Relevant educational background (Bachelor degree)

Benefits & Perks

• Competitive compensation
• Healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits
• Flexible time off benefit
• Access to robust learning resources