Senior Marketing Strategist

Highmark Health

Augusta, ME

Full Time

Senior

5 days ago

Job Description

About the Role

The Senior Marketing Strategist at Highmark Health in Augusta, Maine, is responsible for developing and executing integrated marketing campaigns to support acquisition, retention, and engagement objectives across various audiences including business-to-business, business-to-consumer, providers, and products and services. The role involves collaborating with internal teams, external vendors, and stakeholders to define marketing strategies, develop project briefs, manage budgets, and measure campaign outcomes to improve ROI and brand awareness.

Key Responsibilities

Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for various audiences.
Lead the development of comprehensive marketing project briefs in collaboration with key stakeholders, matrix partners, and marketing research to define objectives, insights, positioning, messages, and tracking.
Develop forecasts for marketing activities, responses, and leads, and create business cases to support new marketing strategies, budgets, projects, and plans.
Work with marketing team members to ensure high-quality execution of strategies within set timeframes.
Communicate marketing plans and outcomes to key stakeholders and senior management.
Ensure brand alignment to increase brand awareness and equity.
Track and measure marketing outcomes including activities, responses, leads, sales, retention, and ROI/ROMI.
Evaluate campaign outcomes, analyze customer insights, and monitor competitive and environmental trends to refine current and develop future marketing strategies.
Manage, develop, track, and project budgets in collaboration with internal and external partners.
Perform other duties as assigned or requested.

Requirements

Bachelor's Degree in Marketing, Business, or a related field.
6 years of experience in marketing, including coordinating end-to-end delivery of marketing projects.
Experience with marketing plan development and tactical deployment planning.
Experience working with project management tools and budget management.
Demonstrated experience in marketing strategy, project management, and creative evaluation.
Ability to manage multiple projects effectively and prioritize tasks.
Excellent business writing skills.
Ability to interpret and analyze data, solve problems, and use technological resources.
Experience managing budgets and working across multiple organizations.

Nice to Have

Experience in marketing health or insurance products.
Experience evaluating creative work.
Experience initiating research projects.
Developing forecasts and ROI analysis.
Leading cross-functional work groups.

Qualifications

Educational qualifications include a Bachelor's Degree; a Master's Degree in Marketing, Business, or related field is preferred.

Benefits & Perks

Not explicitly specified in the description.

Working at Highmark Health

Highmark Health emphasizes collaboration with internal teams and external vendors, strategic planning, and data-driven decision-making. The role involves working in a fast-paced, often stressful environment with a focus on high-quality execution and adherence to policies and guidelines.

Apply Now