Senior Marketing Strategist

About the Role

Key Responsibilities

• Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for various audiences.
• Work with marketing research, matrix partners, and external vendors to execute tactics including advertising, direct marketing, social, and digital strategies.
• Lead the development of comprehensive marketing project briefs with moderate to high visibility, collaborating with key stakeholders and research teams to define objectives, insights, positioning, key messages, and tracking.
• Develop forecasts for marketing activities, responses, and leads.
• Create business cases to support new marketing strategies, budget requests, projects, and plans.
• Ensure the execution of high-quality marketing strategies within defined timeframes in collaboration with marketing team members.
• Communicate marketing plans and outcomes to key stakeholders and senior management.
• Ensure brand alignment to increase brand awareness and equity.
• Track and measure marketing outcomes including activities, responses, leads, sales, retention, and ROI/ROMI.
• Evaluate campaign outcomes, analyze customer insights, and monitor competitive and environmental trends to refine current and develop future marketing strategies.
• Work with internal and external partners to develop, manage, track, and optimize budgets to meet objectives and improve ROI/ROMI.
• Perform other duties as assigned or requested.

Requirements

• Bachelor's Degree in Marketing, Business, or related field.
• 6 years of experience in marketing or a related area.
• Substitutions: 1 year of experience can be accepted in lieu of 1 year of college education.

Qualifications

• Bachelor's Degree in Marketing, Business or related field.
• 6 years' experience in marketing or related field.