Senior Marketing Strategist

Berkeley Medical Center

Martinsburg, WV

Full Time

Senior

2 months ago

Job Description

About the Role

The senior marketing strategist at Berkeley Medical Center is responsible for leading the creation and execution of strategic marketing plans that support WVU Medicine's strategic business priorities and operational goals, specifically related to the RNI. This role involves managing marketing activities for RNI's clinical programs, directing team members, managing campaign budgets, placing media buys across various formats, managing campaigns across multiple channels, planning and executing social media strategies, and developing content for outreach efforts.

Key Responsibilities

Champion innovation, develop best practices, manage metrics for program success, and seek creative solutions to support team initiatives.
Write, copy edit, proofread, and repurpose content marketing deliverables such as collateral, web pages, blog posts, whitepapers, and case studies.
Develop and manage a rich content/editorial calendar to attract a qualified audience.
Support the creation of digital graphics and basic design and layout of marketing materials.
Develop and implement marketing automation and digital marketing campaigns.
Measure and report performance of outreach campaigns against set goals including ROI and KPIs.
Plan and execute SEO/SEM and display advertising campaigns.
Create content and campaigns across owned and earned social channels to drive traffic and engagement.
Develop and update company presentations using PowerPoint, including new and existing templates.
Provide support for industry conferences, trade shows, and events.
Establish and maintain relationships with industry media contacts, organizations, and key influencers.
Recommend marketing strategy adjustments based on market and competitive conditions.
Perform support duties such as database management, reporting and analytics, monitoring industry trends, maintaining marketing materials, and supporting tradeshows and events.

Requirements

Bachelor's degree in marketing, communications, public relations, or related field.
Seven (7) years of experience in marketing.
Strong creative and professional writing skills.
Highly proficient with Adobe Creative Suite.
Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook).
Familiarity with CRM systems.
Familiarity with SEO and SEM best practices.
Knowledge of web-based CMS and marketing analytics tools such as Google Analytics.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Strong independent project management skills.
Understanding of print production and management.
Ability to handle multiple tasks with competing priorities under minimal supervision.
Strong analytical skills and data-driven thinking.
Effective communication skills in speaking and writing.
Self-motivated with a learning attitude and a sense of urgency.

Nice to Have

Master's degree in marketing, communications, public relations, or related field.
Ten years of experience in marketing, healthcare marketing experience.
Direct work experience in the healthcare industry.

Qualifications

Bachelor's degree in marketing, communications, public relations, or related field.
Seven (7) years of experience in marketing.

Benefits & Perks

Scheduled weekly hours of 40.
Exempt employment status.

Working at Berkeley Medical Center

WVUHS is an equal opportunity employer that strictly prohibits discrimination based on race, color, religion, creed, national origin, ethnicity, sex, age, disability, citizenship, service in the military, genetic information, or other protected characteristics. The organization is committed to fair employment practices and fostering an inclusive work environment.

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