Senior Marketing Strategy Manager

About the Role

Key Responsibilities

• Lead the design and execution of account launch strategies, including segmentation, readiness planning, KPI tracking, and timeline management to ensure successful adoption.
• Develop and implement go-to-market strategies across pricing and demand planning, focusing on optimizing adoption across different sites of services.
• Drive external research and competitive analysis to shape strategy, including customer insights, benchmarking, market readiness activities, and forward-looking scenario planning.
• Partner with internal teams and stakeholders across cardiology to build value tools, align with adjacent technologies, and integrate launches within the broader portfolio strategy.
• Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning, and message development.
• Stay abreast of industry trends, regulatory changes, and technological advancements that could impact the competitive landscape, providing timely updates to relevant stakeholders.
• Represent the company at conferences, trade shows, and other industry events.

Requirements

• Bachelor's degree (marketing, engineering or healthcare preferred).
• 5+ years prior experience in consulting, product management, business strategy/analytics or strategic marketing.
• Strong marketing fundamentals, data analysis skills (e.g., Tableau, Excel), and the ability to create strategies and influence within the organization.
• Experience leading global product launches.
• Excellent communication skills (verbal and written). Experience creating compelling presentations and effective communication of recommendations.
• Demonstrated success managing complex projects, incorporating diverse needs from numerous stakeholders and delivering on commitments.
• Demonstrated experience conducting market assessments and segmentation.
• Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills and creating compelling, cohesive, and succinct presentations.

Nice to Have

• MBA or advanced degree.
• Previous experience in Electrophysiology.
• Ability to work in a fast-paced environment as an individual contributor and effectively in a team-based environment while managing multiple priorities.
• Healthcare or medical device marketing experience, with demonstrated ability to develop deep clinical and commercial expertise in medical device therapies and products.
• Experience with Tableau, PowerBI, and Excel.

Qualifications

• Bachelor's degree in marketing, engineering, or healthcare.

Benefits & Perks

• Anticipated compensation ranging from $99,100 to $188,300, commensurate with experience and education.
• Core and optional employee benefits (details at www.bscbenefitsconnect.com).
• Relocation assistance available.
• Work mode follows a hybrid model requiring at least three days per week in the office at Arden Hills, MN or Waltham, MA.