Senior Marketing Technology Manager - Remote

About the Role

Key Responsibilities

• Enhance the customer journey through personalized communications and digital experiences that align with EdAssist brand and messaging to increase engagement.
• Polish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations.
• Define company's audience targeting strategy, testing methodology and measurement of email marketing effectiveness.
• Development of tools, processes and frameworks to further best practices and deliver cutting edge email marketing programs.
• Work across functions as needed (Automation, Salesforce, EDW, Product teams) connecting data points to develop more robust analyses of the EdAssist ecosystem.

Requirements

• Bachelor's Degree in Marketing, Communication, or Business Analytics.
• 7 years experience implementing and managing Marketing Automation programs and technology (preferably using Salesforce Marketing Cloud ExactTarget and/or Pardot).
• Expert in Salesforce Marketing Cloud.
• Experience managing projects of varying complexity; time and project management skills are critical.
• Demonstrated resourcefulness, motivation, initiative and creative problem solving.
• Understanding of employee eligibility-based marketing, targeting and segmentation.
• Ability to think strategically while also able to 'roll up your sleeves' and do the hands-on work necessary to meet deadlines.
• Demonstrated success in managing complex reporting and statistical systems and tools.
• Knowledge of test and learn practices such as A/B Testing, Multivariate Testing, etc.
• Must be flexible with the ability to adapt to, and drive change.
• Self-starter with strong interpersonal skills who works well within a team and independently.
• Marketing Cloud AMPScript familiarity & experience is a plus.
• Experience with analytic tools encouraged (PowerBI, Qlik).

Nice to Have

• Master's Degree, MBA, Business Analytics, or Marketing.
• Knowledge of test and learn practices such as A/B Testing, Multivariate Testing.
• Marketing Cloud AMPScript familiarity & experience.
• Experience with analytic tools like PowerBI and Qlik.

Qualifications

• Bachelor's Degree in Marketing, Communication, or Business Analytics.

Benefits & Perks

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Life insurance.
• Long-term and short-term disability insurance.
• Up to 9 paid holidays annually.
• 40 hours of sick time per year.
• 80 hours of vacation time per year.