SENIOR MEDIA EXECUTIVE - WAFB
Gray TV
Job Description
About the Role
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. WAFB-TV is the CBS affiliate located in Baton Rouge, Louisiana, servicing a 13-parish area in Louisiana and three counties in Mississippi, with a focus on excellence, technological upgrades, and employee development.
Key Responsibilities
- Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level
- Answering leads in the form of incoming phone calls and emails
- Handling house accounts and administrative tasks as needed
- Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities
- Developing comprehensive client proposals considering both television & digital tactics
- Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts
- Managing prospects in CRM
- Meeting and exceeding sales expectations monthly, quarterly, and annually
Requirements
- At least 2 years of media sales experience
- Strategic, consultative selling experience with proven ability to navigate large and complex deals
- Proven experience in creating presentations
- The ability to work across departments in order to meet the targets of the sales department
- Expert negotiation skills with experience in high-level sales deals
- Excellent organizational and project management skills with the ability to multitask, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail
- Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings
- Must be results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed
- Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through
- Proven ability to build supportive and constructive relationships within and outside of the organization
Nice to Have
- Experience with media sales in television and digital platforms
- Familiarity with CRM systems
Qualifications
- Not explicitly specified beyond the experience requirements
Benefits & Perks
- Not explicitly specified in the description
Working at Gray TV
Gray Media emphasizes excellence, technological advancement, employee training and development, and a commitment to equal employment opportunity and workplace diversity. The company promotes a drug-free workplace and encourages vaccination against COVID-19.
Job Details
Job Skills
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About Gray TV
Website
gray.tv
Company Size
5001-10000 employees
Location
Baton Rouge, LA
Industry
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
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