Senior Media Manager (Media Analytics / Data Activation)

About the Role

Key Responsibilities

• Collaborate closely with media and client engagement teams to ensure data-driven insights are integrated into campaign strategies and execution.
• Analyze campaign performance data within Tableau and other data sources to identify trends, patterns, and opportunities for optimization.
• Develop compelling narratives based on data analysis to communicate findings and recommendations effectively to both technical and non-technical audiences, including client presentations.
• Proactively identify potential test and learn opportunities based on data insights and formulate hypotheses for experimentation.
• Maintain and update the Smartsheet ecosystem, ensuring data accuracy and efficient workflow for campaign management. This includes building and updating formulas within Smartsheet to adapt to evolving business needs.
• Contribute to the development and refinement of data activation processes and best practices.
• Stay up to date on industry trends and best practices in data analysis, visualization, and activation.

Requirements

• 3-5 years of experience in an analytics role, preferably within the advertising industry.
• Proven ability to extract insights from data and translate complex information into clear, concise, and actionable recommendations.
• Excellent communication and presentation skills, with the ability to tailor communication style to different audiences.
• Strong proficiency in Excel, including advanced formulas and data manipulation techniques.
• Experience with Tableau (creating and modifying dashboards, calculations) is strongly preferred.
• Experience with Smartsheets, including building and updating formulas, is strongly preferred.
• Intellectual curiosity and a proactive approach to problem-solving.
• Strong attention to detail and a commitment to data accuracy.
• Ability to work independently and as part of a team in a fast-paced environment.
• A passion for innovation and a desire to contribute to a growing team.

Nice to Have

• Experience with Tableau (creating and modifying dashboards, calculations) is strongly preferred.
• Experience with Smartsheets, including building and updating formulas, is strongly preferred.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings that reflect investment in overall life balance and wellness.
• Culture of growth-oriented opportunities, including training and real-time feedback.