Senior Outbound Marketing Specialist

When I Work

Minneapolis, MN

Full Time

Senior

85k-95k

15 days ago

Job Description

About the Role

The Senior Outbound Marketing Specialist at When I Work is responsible for working with external partners and the internal Demand Generation team to drive leads and revenue through planning, executing, and optimizing outbound marketing campaigns. The role involves identifying target audiences, designing marketing programs, and collaborating closely with sales and creative teams to enhance outreach efforts. The company helps hourly teams manage their shifts and emphasizes a positive, innovative, and inclusive work environment focused on continuous improvement and customer-centric solutions.

Key Responsibilities

Perform market research to identify potential When I Work customers
Use a variety of methods to build quality target audience lists for marketing and sales outreach
Work closely with the Sales and Creative teams to help design personalized materials that align to the specific value proposition of When I Work among target audiences
Plan and execute multi-channel marketing programs in order to drive awareness, consideration, quality leads, and ultimately revenue among target audiences
Make daily, weekly, and monthly optimizations of marketing programs including evaluation of channel performance, messaging, and ad creative
Continue to expand your knowledge and skillsets in your areas of responsibility and others
Stay informed on trends and changes in the SaaS marketing space

Requirements

5+ years foundational marketing experience with at least 2 years managing outbound marketing campaigns in an in-house or agency role
Strong proficiency and understanding of email marketing, display advertising, and content marketing in a B2B environment
Deep understanding of B2B customer behavior and funnel dynamics, including experience driving qualified leads to a Sales pipeline
Excellent critical thinking and analytical skills; ability to analyze and interpret data
Experience sourcing your own contact lists using online tools such as ZoomInfo or Apollo.io
High attention to detail and accuracy
Advanced Excel knowledge, including pivot tables

Nice to Have

Experience at a startup or in a growth-driven atmosphere
SQL familiarity - expertise is not required
Experience marketing software with a self-service purchase model

Qualifications

Must already be authorized to work in the United States or Canada on a full-time basis for any employer

Benefits & Perks

Base salary between $85,000 - 95,000 USD (for Minnesota-based roles)
Professional development allowance
Paid parental leave
Health and dental coverage for a fraction of the cost of other employers
Paid vacation and holidays
Flexible work environment
Volunteer time off
401(k) match
Donation match
Hybrid office, includes a monthly commuter stipend
Casual dress code
Dynamic and dedicated team

Working at When I Work

We believe actions speak louder than words. Every encounter with our people and products should be memorable and helpful. Challenges are exciting, failure is how we learn, and we all have an entrepreneurial spirit. Building an inclusive and equitable workplace isn't lip service. We invest our time and our money in organizations that are not only working to diversify the current jobscape, but also investing in the future of talent. We're motivated by a strong, innovative, and passionate work culture and we're constantly searching for ways to improve and get shift done.

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