Senior Paid Media Campaign Specialist

About the Role

Key Responsibilities

• Own strategy and execution for paid media campaigns to meet aggressive sales and conversion targets.
• Provide advanced performance analysis and optimization recommendations based on KPIs and benchmarks.
• Lead strategic media planning discussions and present insights to internal stakeholders and leadership.
• Establish best practices for campaign setup, tracking, and reporting across all digital media channels.
• Oversee monthly budgets, manage large-scale media investments, and ensure spend alignment with ROI goals.
• Guide creative development by providing performance-informed briefs for copy, design, and video assets.
• Manage vendor relationships, ensuring accountability, innovation, and alignment with strategic objectives.
• Evaluate and recommend new advertising technologies, partners, and trends for testing and adoption.
• Lead the end-to-end process for contract management, compliance, and risk mitigation with new media vendors.
• Create executive-level dashboards and performance presentations for internal and external stakeholders.
• Mentor junior team members and contribute to departmental process improvements and knowledge sharing.
• Stay current with the latest trends in paid media, attribution modeling, privacy regulations, and martech platforms.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 5-7+ years of experience in digital marketing and paid media management, ideally in a performance-driven environment.
• Demonstrated experience managing six-figure+ media budgets and cross-platform campaigns (Google Ads, Meta, Programmatic, etc.).
• Advanced proficiency with Google Analytics, Google Tag Manager, and campaign attribution tools.
• Experience leading vendor relationships and negotiating media buys.
• Proficient in Microsoft Excel and other analytics/reporting tools (e.g., Tableau, Looker, Power BI preferred).
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Nice to Have

• Experience with analytics/reporting tools such as Tableau, Looker, Power BI.

Benefits & Perks

• A collaborative, energetic work environment where you can put your passion for people to work
• Medical, Dental, Vision, Life and Disability coverage available day one
• Pension Plan
• Performance-based incentive plan
• 401k available with a Company match
• Holidays and Paid Time Off
• AAA Basic Membership