Senior Paid Media Strategist

About the Role

Key Responsibilities

• Design and implement advanced PPC strategies across platforms such as Google Ads, Bing Ads, Meta Ads (Facebook, Instagram), TikTok Ads, YouTube Ads, and Amazon Ads.
• Customize campaigns for regional platforms, including WeChat Ads, LINE, and KakaoTalk, ensuring alignment with local market requirements.
• Integrate programmatic advertising platforms like DV360 and The Trade Desk to expand reach and enhance audience targeting.
• Utilize AI-driven tools for predictive analytics, automated bidding, and creative optimization.
• Work closely with the Team Lead Paid Media to align PPC efforts with global strategies and broader campaign objectives.
• Partner with Data Analysts to derive actionable insights from performance data, ensuring continuous improvement.
• Collaborate and/or manage a team of Paid Media Specialists and Paid Social teams to integrate PPC strategies with cross-channel campaigns.
• Conduct detailed performance audits across platforms to identify opportunities for scalability and optimization.
• Use advanced analytics tools (e.g., Google Analytics, Looker Studio, TikTok Ads Manager, Meta Ads Manager, Amazon Advertising Console) to track and optimize campaign performance.
• Execute A/B testing strategies for ad copy, keywords, bidding, and landing pages to drive incremental improvements.
• Stay updated on platform developments and emerging trends, including new features in Performance Max, Shopping Campaigns, and regional platforms.
• Experiment with video ad formats on platforms such as YouTube and TikTok, incorporating best practices for video marketing.
• Identify and test new opportunities in programmatic advertising and dynamic search capabilities.

Requirements

• In-depth knowledge of paid media platforms, including Google Ads, Bing Ads, Meta Ads (Facebook, Instagram), YouTube Ads, TikTok Ads, Amazon Ads, and programmatic platforms (e.g., DV360, The Trade Desk).
• Familiarity with regional platforms such as WeChat Ads, LINE, and KakaoTalk for APAC markets.
• Expertise in AI-driven tools for bid management, audience segmentation, and performance optimization.
• Advanced analytical skills for interpreting performance metrics and generating actionable insights.
• Proven expertise in A/B testing, audience segmentation, and campaign scaling.
• Strong communication skills for presenting strategies and results to stakeholders.
• Ability to work collaboratively across departments, ensuring cohesive and integrated campaigns.
• Bachelor's degree in Marketing, Business, Data Science, or related field.
• 6-8 years of experience managing PPC campaigns across multiple platforms, including search, social, display, and video advertising.
• Proven success in integrating Meta Ads, Amazon Ads, YouTube Ads, and regional platforms into comprehensive paid media strategies.
• Certifications in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook Blueprint) are required. Additional certifications in Bing Ads and programmatic platforms are highly desirable.

Nice to Have

• Experience with programmatic platforms, including DV360 and The Trade Desk.
• Familiarity with video advertising on YouTube, TikTok, and other video-centric platforms.
• Understanding of APAC-specific platforms and their unique advertising ecosystems (e.g., WeChat Ads, LINE, KakaoTalk).
• Knowledge of dynamic search ad strategies and their application in multi-channel campaigns.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision insurance.
• 401k matching.
• Membership to child-care providers.
• Additional TransPerks.
• Your birthday off.