Senior Paid Search Marketing Associate

About the Role

Key Responsibilities

• Manage, optimize, and report on performance across Google Ads and Microsoft Ads (Bing) acquisition programs primarily focused on paid search, but also including top-of-funnel campaign types (video, display, etc)
• Monitor and optimize the program's pacing toward quarterly budgets while optimizing for sales pipeline, closed-won revenue, and ROAS targets.
• Collaborate with cross-functional stakeholders (creative, product, data science, legal, and other teams) and external partners (media agency, Google account team, and other vendors) to drive your projects forward.
• Identify opportunities for the program's improvement, formulate test hypotheses, and design and launch tests to validate your hypotheses.
• Maintain the highest standard of account quality by monitoring competition, auction insights, ad relevance, and keyword quality scores.
• Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing. We use ChatGPT, Writer, and Canva, but we continuously research and add more tools.

Requirements

• 4+ years of work experience in performance marketing, primarily in paid search.
• Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline or closed-won revenue while maximizing ROAS.
• Experience managing multiple cross-functional stakeholders/projects at once.
• Experience designing, launching, and measuring A/B experiments focused on finding optimal campaign setup and improving creative and landing page experiences.