Senior Partner Marketing Manager, Global Enablement

About the Role

Key Responsibilities

• Lead the Global Enablement Engine: Own the strategy and execution of our global self-serve enablement engine, creating a comprehensive suite of tools, content, and platforms that empower partners and internal teams to succeed at scale.
• Evolve the Adyen Partner Program: Support the continuous evolution of our Partner Program by enhancing key platforms, including the Partner Portal and Partner Directory, with richer content and an improved user experience.
• Develop Scalable Partner Resources: Design and build a library of self-serve toolkits, playbooks, and templates that enable our Commercial Partner Managers (CPMs) and partners to articulate joint value propositions and execute marketing activities independently.
• Build a Thru-Partner Marketing Framework: Design and manage a programmatic thru-marketing program, equipping Tech and Alliance partners with co-brandable campaigns, content, and tools to generate demand for Adyen.
• Create a Scalable Event Model: Develop and implement a framework and 'event-in-a-box' kits for joint partner events, aligned with go-to-market priorities and regional execution.
• Establish Global Processes & Governance: Define and implement clear global processes and standardized ways of working for marketing with and through partners to ensure efficiency, consistency, and alignment.
• Drive Program Adoption and Measurement: Develop and execute a plan to promote adoption of the Partner Program and self-serve tools, establishing a framework to measure impact and optimize assets using data.

Requirements

• 8+ years of marketing experience, with at least 3 years in a B2B environment focused on building and scaling partner or channel marketing programs.
• Proven track record of designing, launching, and managing scalable programs, frameworks, and self-serve resources for a global audience.
• Experience developing and executing programmatic partner event strategies and thru-marketing initiatives.
• Proficiency with marketing and sales technology tools such as Salesforce, Marketo, and content management systems like Contentful.
• Strong project management skills with a results-driven mindset, capable of managing multiple initiatives in a fast-paced environment.
• Data-driven and analytical with a 'test and iterate' mentality to optimize programs and identify new impact opportunities.

Nice to Have

• Experience working in a global organization with remote or distributed teams.
• Knowledge of the payments or financial technology industry.
• Experience with developing partner enablement content and resources.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive marketing experience is required.

Benefits & Perks

• Competitive salary range of $145,000-185,000 (SF/NY).
• Opportunity to work in an office-first environment based in San Francisco, New York, or Amsterdam.
• Travel opportunities domestically and internationally (20%+).
• Supportive company culture emphasizing diversity, equity, and inclusion.