Senior Partner Marketing Manager, SMB - Paramount Advertising

Paramount

Los Angeles, CA

Full Time

Senior

98k-123k

about 1 month ago

Job Description

About the Role

At Paramount, we're revolutionizing the way small and medium businesses advertise on TV and Connected TV (CTV). Our innovative self-serve ads platform (Paramount Ads Manager) empowers businesses of all sizes to create impactful advertising campaigns at ease, reaching audiences through the power of television and streaming. As Senior Partner Marketing Manager, you'll be responsible for expanding our ecosystem by building strong, mutually beneficial relationships with our technology and content partners. You'll lead the development and execution of joint marketing initiatives that drive partner growth, increase brand awareness, and generate pipeline opportunities.

Key Responsibilities

Develop and implement a comprehensive partner marketing strategy that deepens our alignment with partners and contributes to growth targets.
Lead joint marketing campaigns with technology partners, including digital, event, and content activation efforts, aligning messaging and branding to maximize impact.
Define new and creative ways for us to align with trusted associations and individuals across key verticals to form content partnerships.
Collaborate with internal teams (Product, Design, Lifecycle Marketing) and partners to create compelling content and programs, while driving consistency in the brand and messaging across teams.
Manage agency and partner enablement programs, including co-branded content, webinars, and marketing assets that empower partners to independently promote Paramount Ads Manager solutions.
Track, analyze, and report on the performance of partner marketing programs, optimizing campaigns based on data insights.
Cultivate strong relationships with key partners, fostering collaboration and identifying new co-marketing opportunities.

Requirements

7+ years of experience in partner, channel or events marketing, with a proven track record of executing successful co-marketing campaigns that drive business growth.
Strong understanding of digital marketing channels, including email, paid media, and content distribution.
Ability to develop compelling narratives and assets suited for different partner audiences and channels.
Experience managing multiple campaigns and projects simultaneously, including events, with excellent organizational skills.
Data-driven mindset, with the ability to analyze campaign performance and adjust strategies accordingly.

Nice to Have

Experience managing large-scale partner marketing initiatives.
Knowledge of the media and entertainment industry.
Familiarity with streaming and digital advertising platforms.

Qualifications

Educational background is not explicitly specified, but extensive experience in marketing roles is required.

Benefits & Perks

Medical, dental, and vision insurance.
401(k) plan.
Life insurance coverage.
Disability benefits.
Tuition assistance program.
Paid time off (PTO).
Sales incentive compensation eligibility.

Working at Paramount

Paramount values inclusion and diversity, fostering an environment where opportunity, access, resources, and rewards are available to all. The company is committed to equal employment opportunity regardless of race, color, ethnicity, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or Veteran status. Paramount promotes a culture of social impact, employee benefits, and creating premium content and experiences for audiences worldwide.

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