Senior Patient Marketing Manager, US Kidney - Pove

About the Role

Key Responsibilities

• Support the development and execution of patient marketing strategies, including patient education tools, digital assets, and community engagement campaigns to support the launch of a new kidney disease therapy.
• Translate patient insights into compelling, compliant messaging and resources that resonate with diverse patient populations.
• Develop and update marketing materials aligned with marketing strategy and business objectives, including branded websites, interactive visual aids, and sales brochures.
• Analyze complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands.
• Manage agency partners to ensure budget is not exceeded and timely deliverables are executed.
• Represent patient marketing in brand planning, launch excellence, and lifecycle management discussions.
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to patient needs and cultural considerations.
• Collaborate with brand leaders to ensure metrics are in place to measure the impact of tactics in the field.
• Drive assets through internal Communications Review Committee process.
• Collaborate cross-functionally with the field, HCP Marketing, and disease education counterparts.

Requirements

• Ability to understand all elements of brand strategy and role in executing that strategy.
• Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review of tactics.
• Exhibits ownership and broad accountability for projects and internal assignments; understands when it is appropriate to flag issues to management.
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities.
• Experience in pharmaceutical marketing, or closely related field(s) such as pharmaceutical sales or ad agency.
• Proficient in launch planning, patient engagement strategy, and promotional initiatives.
• Strong understanding of the kidney disease landscape, including patient needs, treatment pathways, and advocacy dynamics.
• Bachelor's degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred.
• Typically requires 6+ years marketing, consulting or agency experience in healthcare / biopharmaceuticals and demonstrated supervisory / management experience.

Nice to Have

• Specialty product launch experience.
• Work within highly competitive markets.
• Kidney disease experience.

Qualifications

• Bachelor's degree required.
• Advanced degree (MBA, MPH, PharmD, or similar) preferred.
• 6+ years of marketing, consulting, or agency experience in healthcare / biopharmaceuticals.
• Demonstrated supervisory / management experience.

Benefits & Perks

• Eligible for an annual bonus and annual equity awards.
• Overtime pay in accordance with federal and state requirements.
• Medical, dental, and vision benefits.
• Generous paid time off, including a week-long company shutdown in Summer and Winter.
• Educational assistance programs including student loan repayment.
• Commuting subsidy.
• Matching charitable donations.
• 401(k) plan.