Senior Performance Copywriter
SimplePractice
Job Description
About the Role
At SimplePractice, we're changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner. We're seeking a Senior Copywriter with a concentration in paid marketing to join the creative team at SimplePractice. As a key member of our team, you will report to the Creative Director and will have a direct impact on the growth and success of SimplePractice. You will demonstrate creativity, analytical skills, and knowledge of effective communication to craft compelling narratives, produce high-quality content, and focus on driving performance marketing initiatives and paid campaign optimization across multiple channels.
Key Responsibilities
- Develop and produce high-converting creative for paid campaigns across Meta, Google, LinkedIn, and other digital platforms (i.e. Reddit, Youtube, TikTok).
- Translate complex technical jargon into clear & relatable creative to tell a compelling story that drives action.
- Develop headlines, taglines, and calls to action that synergize with our product offerings and target customer pain points.
- Create testing strategies for creative and monitor performance metrics to optimize campaign effectiveness.
- Work with the paid media team to optimize creative targeting and strategy alignment.
- Monitor and analyze copy performance metrics (CTR, conversion rates, quality scores) to continuously improve results.
Requirements
- 4+ years of experience working in-house in Marketing/Tech or healthcare.
- Demonstrate the ability to create original, compelling content that stands out in the crowded tech market.
- Strong understanding of PPC platforms (Google Ads, Meta Ads, LinkedIn Ads) and their specific requirements.
- Proven track record of improving campaign performance metrics through optimization.
- Craft engaging, forward-thinking copy that reflects the innovative nature of our products.
- Show versatility in writing styles, tailoring language and tone to different platforms, audiences, and objectives.
Benefits & Perks
- Medical, dental, vision, life & disability insurance.
- 401(k) plan with company match.
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays.
- Mental health resources.
- Paid parental leave & Backup Care.
- Tuition reimbursement.
- Employee Resource Groups (ERGs).
Working at SimplePractice
At SimplePractice, we are committed to innovation, supporting our team members' well-being, and fostering a collaborative environment that values diversity and growth.
Job Details
About SimplePractice
Website
simplepractice.com
Company Size
501-1000 employees
Location
Santa Monica, CA
Industry
Software Publishers
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