Senior Performance Marketing Analyst

About the Role

Key Responsibilities

• Develop and maintain comprehensive reporting systems to track known user key performance indicators (KPIs) and metrics. Generate regular, actionable insights into channel performance, campaign effectiveness, and overall marketing impact to drive business outcomes and enhance marketing results.
• Monitor and analyze performance across various marketing channels, including website, social, and email, to identify trends and optimize marketing strategies. Collaborate with the Lifecycle Marketing team to enhance channel impact to acquisition, engagement and revenue goals.
• Analyze user data to identify insights and key behaviors across their journey. Utilize data modeling methodologies to evaluate cross-channel performance and isolate growth opportunities and trends.
• Create and enhance goal setting and forecasting models to better predict initiative level impact and track pace toward annual goals.
• Design and implement metrics to measure the long-term value of known users and impact of marketing initiatives. Analyze customer lifetime value (CLV), retention rates, and other key indicators to inform strategic decisions and optimize marketing investments for sustained growth.
• Utilize incrementality and holdout methodologies to measure the true impact of marketing campaigns. Partner with Lifecycle Marketing to design experiments to isolate the effects of marketing activities, providing actionable insights to optimize strategy and budget allocation.
• Collaborate across product, acquisition, audience development, and editorial team to identify impactful opportunities to drive acquisition, engagement, and revenue growth.
• Prepare and present detailed reports and recommendations on marketing performance to senior management and stakeholders, providing clear insights and actionable recommendations.

Requirements

• Relevant experience in Analytics, Statistics, or Data Science.
• 2+ years of experience in Marketing Analytics, with a track record of influencing strategy.
• Expert proficiency with SQL, experience with Looker a plus.
• Knowledge of standard attribution methodologies for core digital channels including website, email, and social media.
• Experience with Python and/or R.
• Experience with A/B test strategies, multivariate test strategies, and test planning.
• Experience with incrementality and hold methodologies.
• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations.

Nice to Have

• Experience with Looker.
• Experience with Python and/or R.
• Experience with A/B testing and multivariate testing strategies.
• Knowledge of attribution methodologies for digital channels.

Qualifications

• Relevant experience in Analytics, Statistics, or Data Science.
• 2+ years of experience in Marketing Analytics.

Benefits & Perks

• Starting Salary: $80,000.00 - $112,000.00 (based on location, qualifications, and experience).
• Access to a Free Udemy for Business subscription.
• Health Insurance Coverage (medical, dental, and vision).
• Life Insurance.
• Short and Long-Term Disability Insurance.
• Flexible Spending Accounts.
• Paid Time Off.
• Holiday Pay.
• 401(k) with match.
• Employee Assistance Program.
• Paid Parental Bonding Benefit Program.
• Pharmacy Benefits.
• Income Protection Plans.
• Pet Services Plans.
• Mental Health Support.
• Wellness Coaching.
• HSA- Health Savings Account.
• Commuter Benefits.
• Gym & Fitness Center Discount Program.