Senior Performance Marketing Operations Manager

About the Role

Key Responsibilities

• Design and execute a cohesive testing and optimization roadmap across paid media and lifecycle programs (email, in-app messaging, re-engagement).
• Optimize ad-to-landing page performance as well as post-conversion touchpoints that drive activation and retention (MQL → SQL → win).
• Lead initiatives to reduce CAC and improve LTV:CAC across key segments.
• Partner with Paid Media leads to enhance campaign structure, targeting, bidding strategies, and creative testing across Google, Meta, LinkedIn, and programmatic channels.
• Use UTM governance, analytics platforms, and attribution tools to tie paid media spend to revenue outcomes.
• Own paid funnel insights from first impression through lead capture, identifying opportunities to improve conversion efficiency.
• Work with Lifecycle/CRM team to improve onboarding, lead nurturing, and retention workflows via email, push, and in-app messaging.
• Implement segmentation strategies to improve engagement and activation by persona, product interest, and stage.
• Test subject lines, content variations, timing, and channel mix to improve open, click-through, and conversion rates.
• Build and manage dashboards tracking the full user journey across paid and owned channels, highlighting drop-off points and lift opportunities.
• Establish statistical rigor across A/B and multivariate tests; document outcomes and share insights cross-functionally.
• Partner with RevOps and Sales to understand lead quality and feedback loops to inform optimization strategies.
• Partner with Design and Product Marketing on creative and messaging frameworks focused on conversion.
• Align with Sales and SDR teams for seamless handoff of optimized leads and gather feedback for iterative improvement.
• Contribute to quarterly planning and growth experiments to accelerate marketing velocity.

Requirements

• 5-7 years of experience in B2B growth marketing, performance optimization, or lifecycle marketing roles.
• Strong foundation in digital advertising and lifecycle/CRM marketing across multiple stages of the user journey.
• Mastery of tools such as Google Ads, Meta Ads Manager, Iterable/Hubspot, Salesforce, and Census/Segment.
• Proven track record driving measurable improvements in conversion rates, cost-per-lead, and lead-to-revenue outcomes.
• Analytical fluency with experience building testing roadmaps and synthesizing insights into actionable recommendations.

Nice to Have

• Experience in commercial real estate, proptech, or a two-sided marketplace model.
• SQL knowledge or experience querying large datasets for growth experimentation.
• Experience with B2B segmentation models and buyer journeys (broker, buyer, tenant, developer personas).
• Familiarity with LTV modeling, cohort analysis, or churn forecasting.

Benefits & Perks

• Rapidly growing startup with a dynamic work environment.
• Limitless snacks.
• Collaborative culture and numerous team activities.