Senior Principal Product Marketing Manager - Remote

Circle - Financial Services

Campbell, CA

Full Time

Senior

243k-325k

21 days ago

Job Description

About the Role

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Circle is committed to visibility and stability in everything we do, with a flexible and diverse work environment that encourages new ideas and stakeholder engagement. The company enables businesses and developers to harness digital currencies and public blockchains for payments, commerce, and financial applications worldwide, including issuing stablecoins like USDC and EURC.

Key Responsibilities

Define and drive go-to-market (GTM) strategy for Circle's multichain infrastructure.
Act as the subject matter expert for Circle's multichain infrastructure, including customer profiling, industry segmentation, competitive landscape, and market dynamics.
Develop and evolve positioning, messaging, and proof points that differentiate Circle in a complex, rapidly evolving market.
Develop GTM strategies that span product launches, ecosystem engagement, and long-term growth initiatives.
Partner with Product and Business Development to identify new market opportunities and influence product roadmap decisions.
Lead cross-functional efforts to create and distribute high-impact marketing and sales enablement materials, including pitch decks, product pages, case studies, and partner campaigns.
Collaborate with developer relations, BD, and communications teams to drive awareness and engagement across ecosystem channels.

Requirements

12 years of experience in product marketing or related fields such as product, engineering, or business development.
Proven ability to develop positioning, messaging, and GTM strategies for complex, technical products.
Deep knowledge of blockchain ecosystems, stablecoins, and capital markets.
Strong track record of collaborating with cross-functional teams to influence product direction and drive adoption.
Clear, concise communication skills with the ability to translate complex technology into compelling narratives.
Highly self-directed and thrives in fast-paced environments.
Familiarity with Slack, Google Workspace, Coda, and macOS.

Nice to Have

Experience working with blockchain or digital currency platforms.
Knowledge of ecosystem engagement and developer relations.

Qualifications

Relevant professional experience in product marketing or related fields.

Benefits & Perks

Competitive base pay range of $242,500 - $325,000.
Inclusive work environment with a focus on transparency and diversity.
Compensation packages tailored based on experience, skill set, and organizational needs.

Working at Circle - Financial Services

Circle values transparency, diversity, and inclusion. The company fosters a flexible, innovative environment where new ideas are encouraged, and everyone is a stakeholder. Circle is committed to creating an inclusive financial future and upholding core values such as high integrity, future forward thinking, mindfulness, and driven by excellence.

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