Senior Principal Product Marketing Manager - Remote
Circle - Financial Services
Job Description
About the Role
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Circle's infrastructure, including USDC, a blockchain-based dollar, helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology. The company is committed to visibility and stability, expanding into strong jurisdictions, and fostering a flexible, diverse work environment that encourages new ideas and stakeholder engagement. Circle enables businesses and developers to harness digital currencies and public blockchains for payments, commerce, and financial applications worldwide, and is the issuer of USDC and EURC, two of the world's largest fully reserved, regulated stablecoins accessible as open money protocols on the internet.
Key Responsibilities
- Define and drive GTM strategy for Circle's multichain infrastructure.
- Act as the subject matter expert for Circle's multichain infrastructure, including ideal customer profile and industry segmentation, competitive landscape, and market dynamics.
- Define and evolve positioning, messaging, and proof points that differentiate Circle in a complex, rapidly evolving market.
- Develop go-to-market (GTM) strategies that span product launches, ecosystem engagement, and long-term growth initiatives.
- Partner with Product and Business Development to identify new market opportunities and influence product roadmap decisions.
- Lead cross-functional efforts to create and distribute high-impact marketing and sales enablement materials, including pitch decks, product pages, case studies, and partner campaigns.
- Collaborate with developer relations, Business Development, and communications teams to drive awareness and engagement across ecosystem channels.
Requirements
- 12 years of experience in product marketing or a related field such as product, engineering, or business development.
- Proven ability to develop positioning, messaging, and GTM strategies for complex, technical products.
- Deep knowledge of blockchain ecosystems, stablecoins, and capital markets.
- Strong track record of collaborating with cross-functional teams to influence product direction and drive adoption.
- Clear, concise communication skills with an ability to translate complex technology into compelling narratives.
- Highly self-directed and thrives in fast-paced environments.
- Familiarity with Slack, Google Workspace, Coda, and macOS.
Nice to Have
- Experience working in blockchain or fintech industries.
- Additional technical or product management experience related to digital currencies or blockchain infrastructure.
Qualifications
- Relevant professional experience in product marketing or related fields.
Benefits & Perks
- Competitive base pay range of $242,500 - $325,000.
- Inclusive work environment that values diversity.
- Compensation packages based on relevant experience, skill set, and qualifications.
Working at Circle - Financial Services
Circle values transparency, inclusivity, and a commitment to creating an inclusive financial future. The company fosters a flexible, diverse work environment where new ideas are encouraged and everyone is a stakeholder.
Job Details
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About Circle - Financial Services
Website
circle.com
Location
Elkins Park, PA
Industry
Unclassified Industry
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