Senior Product Go-To-Market (GTM) Manager

Verisk Analytics

Bethesda, MD

Full Time

Senior

120k-135k

8 days ago

Job Description

About the Role

The Senior Product Go-To-Market (GTM) Manager at 3E is a senior-level role responsible for shaping and executing go-to-market strategies that accelerate growth, drive customer value, and strengthen the company's leadership in the environmental health and safety (EHS) technology space. The role involves strategic planning, cross-functional collaboration, and managing product launches to ensure successful market adoption and revenue impact. 3E is a mission-driven company providing data, analytics, and software solutions for workplace and chemical safety, product stewardship, supply chain management, and sustainability, with over 35 years of experience and a presence across North America, Europe, and Asia.

Key Responsibilities

Developing and executing GTM strategies, including market analysis, product positioning, and launch planning.
Leading and coordinating cross-functional efforts for product launches, including positioning, messaging, enablement, and execution planning.
Understanding customer needs, market trends, and competitive landscapes to inform product and GTM strategies.
Defining the unique value proposition of the product and crafting compelling messaging for key buyer personas.
Providing sales, account management, and customer teams with training, resources, and support to effectively sell the product.
Tracking key performance indicators related to win rate, product usage, customer satisfaction, and revenue, and driving optimization.
Adjusting GTM strategies based on market feedback and performance data.

Requirements

4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration.
Experience or interest in EHS, compliance, or sustainability domains is highly valued.
Strong working knowledge of Product Management Principles, Strategic Marketing Principles, and the B2B Sales Process.
Proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth.
Excellent written and verbal communication skills.
Ability to analyze data, identify trends, and make data-driven decisions.
Strong project management skills to manage complex projects and drive execution across teams.
Exceptional collaborator with leadership and influence skills to motivate cross-functional teams.

Nice to Have

Interest or experience in EHS, compliance, or sustainability domains.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Health, dental, and vision insurance
Life insurance and disability coverage
Generous PTO accrual and paid parental leave
401(k) plan with company matching
Employee assistance program
Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)

Working at Verisk Analytics

3E is committed to a diverse and inclusive work environment and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, veteran status, age, disability, or any other protected status. The company values innovation, collaboration, and making a meaningful impact in the space of safety and sustainability.

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