Senior Product Marketing Manager

Cornerstone Ondemand

Charleston, SC

Full Time

Senior

about 1 month ago

Job Description

About the Role

At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business. We are looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. This role is remote, allowing you to work from wherever you feel most productive. Reporting to the Sr. Director of Product Marketing, you will shape strategy, positioning, and messaging of our products, lead go-to-market planning, and collaborate across teams and partners to drive growth.

Key Responsibilities

Lead messaging for products/solutions, test with customers, create validated positioning frameworks, and manage competitive differentiation.
Lead full go-to-market (GTM) strategies for products/solutions, build repeatable plays across internal and partner-led channels, develop and execute cross-functional launch plans, and track GTM performance.
Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, and translate insights into actionable strategies.
Develop content strategy for launches and sales motion, supporting partner and customer-facing content such as product guides, presentations, videos, and partner-ready content.
Equip internal sales and partner teams with tools, training, and resources needed to effectively position and sell the product.
Gather and analyze customer feedback and data to continually refine product features and messaging.
Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
Establish and track KPIs to measure the success of partner co-marketing programs, marketing campaigns, and product initiatives.
Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams to ensure alignment and cohesive strategy.

Requirements

Bachelor's degree in marketing, business, or a related field (MBA is a plus).
5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
Proven experience developing and executing go-to-market strategies for new products and features.
Strong background in creating compelling product positioning, messaging, and content across multiple channels.
Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.
Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
Comfortable working cross-functionally with product management, sales, customer success, and external partners.
Experience with Hyperscaler marketplaces is a plus.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Collaborative and able to work effectively with cross-functional teams.
Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).

Nice to Have

Background in learning, talent, or HCM software space.
Desire to explore, create, and test, with a passion for teaching others.
Ability to collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders.
Inspired to take “intelligent risks” to deliver best-in-class content, tools, tips, and experiences.
Always looking to streamline workflows and create efficiencies.
Ability to work independently while also collaborating effectively.

Qualifications

Bachelor's degree in marketing, business, or a related field (MBA is a plus).

Benefits & Perks

Not explicitly specified in the description.

Working at Cornerstone Ondemand

Cornerstone is committed to equal employment opportunity, considering all qualified applicants regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class. We value diversity, inclusion, and creating a supportive work environment.

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