Senior Product Marketing Manager

About the Role

Key Responsibilities

• Establish systematic processes to gather, analyze, and distribute market insights from sales teams, customers, and industry sources.
• Conduct regular field listening sessions to understand sales challenges and success stories.
• Translate field intelligence into actionable insights for product strategy and positioning.
• Monitor market trends and competitive landscape, providing regular updates to internal stakeholders.
• Partner directly with sales teams on high-priority opportunities, providing customized messaging, competitive positioning, and value proposition articulation.
• Collaborate with demand generation and sales programs teams to develop messaging, value propositions, and enablement for strategic pipeline campaigns.
• Create compelling sales narratives and messaging guides to enable more effective prospecting conversations.
• Contribute product marketing expertise to campaign planning to ensure messaging resonates with target buyer personas.
• Co-develop quarterly OKRs and long-term marketing strategies with product marketing leadership.
• Partner with product management to ensure market feedback influences product roadmap decisions.
• Collaborate with marketing teams to ensure alignment on campaigns and demand generation programs.
• Shape go-to-market strategy based on market intelligence and customer insights.
• Deliver hands-on execution of launch activities in local time zones, adapting messaging and materials based on immediate field feedback.

Requirements

• 10-13 years of B2B SaaS product marketing experience, with at least 5-7 years focused on enterprise software solutions.
• Proven track record of developing compelling messaging, positioning, and sales enablement materials that drive measurable business results.
• Demonstrated ability to connect market insights with business strategy and translate complex technical capabilities into clear customer value propositions.
• Strong understanding of employee experience, IT service management, and/or related enterprise software categories.
• Excellent communication skills and ability to influence stakeholders across product, sales, and marketing without formal authority.
• Experience providing real-time support and guidance to sales teams during critical customer engagements and product launches.
• Ability to use analytics and market feedback to refine messaging effectiveness and go-to-market strategies.
• Experience in a consulting role, with ability to understand business challenges and develop strategic recommendations.

Nice to Have

• Experience in a consulting role with demonstrated ability to quickly understand business challenges.
• Experience in a role that involves influencing stakeholders across multiple functions.

Qualifications

• Experience: 10-13 years of B2B SaaS product marketing, with 5-7 years in enterprise software solutions.

Benefits & Perks

• Base salary range of $189,100 - $271,860 USD plus variable compensation.
• Medical, dental, vision, disability, and life insurance options.
• Flexible time off, paid US holidays, commuter benefits, and wellness benefits.
• Adoption and parental leave benefits.