Senior Product Marketing Manager Anaplan Intelligence (AI)

About the Role

Key Responsibilities

• Own and drive product marketing strategy for Anaplan Intelligence, including shaping and refining AI narrative, messaging, and market positioning.
• Develop clear, compelling positioning that explains how AI capabilities deliver transformational value in Enterprise Business Planning, improving productivity, agility, and decision excellence for large enterprise customers.
• Partner with product management and strategy teams to contribute to product strategy, roadmap, and create visual use cases demonstrating AI benefits.
• Evangelize Anaplan Intelligence externally by representing the company at industry conferences, webinars, and customer forums, working with solutions marketing to communicate AI's impact on enterprise planning.
• Collaborate with AR team, industry analysts, and media to ensure accurate understanding and positioning of Anaplan's AI capabilities in solution assessments and market reports.
• Create messaging frameworks, GTM materials, enablement content, and demo videos showcasing how AI drives enterprise productivity.
• Partner with campaigns, demand generation, and content teams to ensure AI-related content supports pipeline growth and leadership positioning.
• Track industry trends, analyst assessments, and competitive moves, translating insights into actionable recommendations for GTM and product teams.

Requirements

• 4+ years of enterprise B2B SaaS product marketing experience, with recent focus on artificial intelligence capabilities or products sold to large enterprise customers.
• Strong experience positioning and marketing predictive, generative, and agentic AI capabilities, with the ability to translate complex AI concepts into clear messaging and customer value propositions.
• Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to learn complex platforms quickly.
• Proven track record contributing to AI product strategy and roadmap discussions using customer, market, and competitive insights.
• Comfortable and credible evangelizing AI solutions externally through presentations at conferences, webinars, analyst briefings, and customer forums.
• Experience working with industry analysts (e.g., Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments and market perception.
• Ability to create messaging frameworks, GTM materials, and enablement content that support competitive positioning and sales efforts.
• Skilled in cross-functional collaboration within a fast-scaling, global SaaS environment.
• Excellent written and verbal communication skills for engaging both technical and business audiences.

Nice to Have

• Bachelor's degree from an accredited university; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus.
• Familiarity with planning platforms like Anaplan or similar technologies.
• Understanding of Enterprise Business Planning and how AI is transforming decision-making across finance, supply chain, sales, and workforce/HR planning.
• Experience shaping or contributing to AI category leadership narratives with industry analysts and external thought leadership channels.
• Proven success creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions.
• Familiarity with key competitors in enterprise business planning and how to differentiate AI capabilities in the market.
• Ability to communicate AI's role in enterprise productivity and decision-making to both technical and business audiences.
• Passion for AI innovation and shaping the future of enterprise business planning.

Qualifications

• Bachelor's degree from an accredited university.

Benefits & Perks

• Base Salary Range: $163,000 - $220,000 USD
• Supportive and inclusive work environment emphasizing diversity, equity, inclusion, and belonging.
• Opportunities for professional development and recognition within a leading SaaS company.