Senior Product Marketing Manager, Client Sales - Remote

About the Role

Key Responsibilities

• Monitor the market and conduct comprehensive market research to identify trends and understand buyer needs.
• Conduct thorough competitive intelligence gathering and analysis, including documenting feature sets and pricing to develop clear positioning and messaging.
• Develop and maintain insights on the client landscape to shape growth and retention strategies, and inform product pricing, packaging, and roadmap prioritization.
• Build, maintain, and expand a suite of foundational client marketing assets such as pitch decks, one-pagers, and member stories to support upsell and renewal conversations.
• Partner with Analytics to develop scalable reporting processes and templates that highlight the value of existing products and support upsell opportunities.
• Collaborate with Growth Marketing and Corporate Communications to develop case studies demonstrating product impact through real-world examples.
• Work with Client Success, Sales, and Solutions Consulting to provide strategic support and tailored assets for high-value client meetings aimed at retention and upsell.
• Maintain internal Confluence pages related to products and features.
• Drive and partner on projects that increase team efficiency and support scaling efforts.

Requirements

• 3 years of experience in healthcare.
• 7 years of experience in product marketing with a focus on client marketing and upsell enablement.
• 2 years of experience conducting market research and competitive analysis.
• 2 years of experience with product positioning, messaging, and data-driven storytelling.
• Exceptional analytical skills with the ability to interpret complex data and tell compelling stories using statistics.
• Proven experience in creating high-quality sales collateral including presentations and proposals.
• Strong project management skills with the ability to manage multiple projects and meet deadlines.
• Highly organized and detail-oriented with a track record of delivering results in fast-paced environments.
• Proficiency in Google and/or Microsoft Suite of products.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and ability to work cross-functionally with sales, product, and other teams.
• Deep understanding of employer employee healthcare challenges and how to connect them to our products and services.

Nice to Have

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Experience selling complex products in the employer benefits space.

Qualifications

• Proven ability to conduct market research and perform competitive analysis.
• Experience in product positioning, messaging, and storytelling.
• Ability to interpret complex data and extract key insights.
• Experience creating sales collateral such as presentations and proposals.
• Strong project management skills and ability to prioritize tasks.
• Excellent communication and interpersonal skills.
• Understanding of healthcare industry challenges and solutions.

Benefits & Perks

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage with multiple plan options
• Full suite of telemedicine and healthcare navigation products at no cost for employees and dependents
• Generous Paid Time Off (PTO) and Discretionary Time Off (DTO)
• 12 weeks of 100% Paid Parental Leave
• Family Building Benefit with fertility coverage and up to $25,000 for surrogacy and adoption assistance
• Paid compassionate leave for pregnancy, surrogacy, adoption, or fertility treatments
• 11 paid holidays with one floating holiday
• Work-from-home reimbursement
• 24 hours of Paid Volunteer Time Off (VTO) annually