Senior Product Marketing Manager

Schneider Electric

Andover, MA

Full Time

Senior

about 1 month ago

Job Description

About the Role

As a Senior Product Marketing Manager, you will play a critical role in driving strategic marketing initiatives for our Digital Energy offerings. This position requires a strategic thinker with a proven track record in developing and executing comprehensive product marketing plans, campaigns, and demand generation that align with business goals. You will be instrumental in ensuring the success of product launches, working closely with the product league and to deliver impactful go-to-market strategies. From shaping value propositions to leading creative execution and thought leadership, you will collaborate across functions to bring innovative solutions to market.

Key Responsibilities

Develop and execute marketing plans and campaigns for specific products and product categories
Oversee product launch execution, setting priorities, and ensuring alignment across cross-functional internal teams and departments
Conduct thorough market research to understand industry trends, customer needs, and competitive landscape
Collaborate closely with product management to align on features, specifications, and roadmaps
Partner with engineering and design teams to gather customer feedback and ensure product features meet market demands
Develop clear and compelling product positioning and unique value propositions for offerings
Create and execute go-to-market strategies, including launch plans and promotional campaigns
Work with sales teams to provide training, sales enablement, and resources to drive product adoption
Monitor product and marketing performance and customer feedback post-launch to guide future improvements
Analyze data to measure the effectiveness of marketing initiatives and adjust strategies as needed
Identify opportunities for partnerships or co-marketing efforts to enhance product visibility

Requirements

Bachelor's degree in marketing, business, or a related field (MBA preferred)
6-10 years of experience in product marketing, marketing strategy, or related roles
Adaptable and comfortable working in fast-paced, dynamic environments
Customer-centric mindset with a passion for delivering value
Proven track record of successful product launches and go-to-market strategies
Strong understanding of marketing principles, customer segmentation, and positioning
Excellent communication and storytelling skills—both written and verbal
Ability to translate technical features into customer benefits
Experience working cross-functionally with product, sales, engineering, and design teams
Proficiency in market research, competitive analysis, and customer insights
Analytical mindset with experience using data to drive decisions
Familiarity with marketing automation tools and CRM
Strategic thinker with a hands-on, execution-oriented approach