Senior Product Marketing Manager - Growth & Content Social Marketing

About the Role

Key Responsibilities

• Develop and execute social media strategies that increase brand awareness, engagement, and lead generation for Cisco's AI portfolio.
• Create and curate high-impact content including blogs, videos, social posts, and thought leadership pieces that resonate with technical and business audiences.
• Collaborate cross-functionally with product marketing, engineering, and sales teams to align messaging and amplify product launches and updates.
• Analyze social and content performance metrics to optimize campaigns and inform growth strategies.
• Manage community engagement and influencer relationships to build a vibrant ecosystem around Cisco AI products.
• Stay abreast of AI industry trends and competitor activities to ensure Cisco's content remains relevant and differentiated.

Requirements

• 5+ years of experience in social media marketing, content marketing, or growth marketing, preferably in technology or AI-related fields.
• Proven ability to create engaging content and manage social media platforms to drive measurable growth.
• Strong understanding of digital marketing tools, analytics, and social media management platforms.
• Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear, compelling narratives.
• Experience working collaboratively in cross-functional teams.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Nice to Have

• Experience in B2B technology marketing, especially in AI, software, or cloud domains.
• Familiarity with AI/ML technologies and the enterprise software landscape.
• Demonstrated success in community building and influencer marketing.
• Ability to thrive in a fast-paced, innovative environment and manage multiple projects simultaneously.
• Knowledge of SEO, content strategy, and growth hacking techniques.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits & Perks

• Access to quality medical, dental and vision insurance.
• A 401(k) plan with a Cisco matching contribution.
• Short and long-term disability coverage.
• Basic life insurance and numerous wellbeing offerings.
• Up to twelve paid holidays per calendar year, including one floating holiday and a day off for birthdays.
• Vacation time off: up to 16 days annually for non-exempt employees, flexible vacation policy for exempt employees.
• Eighty hours of sick time off provided at hire and annually thereafter, with carryover limits.
• Paid time off for volunteering (80 hours annually).
• Performance-based incentive pay for sales roles.