Senior product marketing manager, industries

Writer

New York City, NY

Full Time

Senior

25 days ago

Job Description

About the Role

We are seeking an experienced senior product marketing manager, industries to join our dynamic marketing team. This role will be responsible for executing impactful strategies for our enterprise solutions in the top industries we target, including financial services, retail & CPG, and healthcare. This role requires a deep curiosity about our target industries and personas, ability to craft creative and compelling narratives that influence behaviors, and strong cross-functional skills to influence and execute on highly impactful campaigns. This candidate must have experience marketing to Fortune 2000 B2B customers. You'll report to our Head of solutions marketing.

Key Responsibilities

Market and customer research and analysis
Conduct market and customer research to identify trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns
Marketing campaign strategy and execution
Create and execute impactful marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion
Messaging and content creation
Develop or support high-quality messaging and content for both buyer and sellers, including messaging docs, enablement materials, sales collateral, ebooks, website copy, product tours, webinar content
Collaboration and teamwork
Collaborate with cross-functional teams and lead cross-functional initiatives across marketing, product, GTM strategy, sales, and CS
Contribute to a positive and collaborative team environment

Requirements

3+ years of experience in enterprise B2B solutions marketing, industry marketing, or product marketing
Experience in marketing to Healthcare, Retail, or Financial services customers
Proven track record of developing and executing successful marketing campaigns that drive lead generation and conversion
Strong strategic thinking and problem-solving skills
Written and verbal communication skills
Strong organizational skills and detail orientation
Ability to thrive in ambiguity and a fast-paced environment

Benefits & Perks

Generous PTO, plus company holidays
Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (12 weeks)
Fertility and family planning support
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual work-life stipends for home office setup, cell phone, internet
Wellness stipend for gym, massage/chiropractor, personal training, etc.
Learning and development stipend
Company-wide off-sites and team off-sites
Competitive compensation, company stock options and 401k

Working at Writer

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable law. We will consider qualified applicants with arrest and conviction records.

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