Senior Product Marketing Manager, Prospect Sales - Remote

About the Role

Key Responsibilities

• Monitor the market and conduct comprehensive market research to identify trends and ensure a deep understanding of our buyers.
• Conduct thorough competitive intelligence gathering and analysis, including documenting feature sets and pricing to develop clear competitive positioning and messaging.
• Collect, synthesize, and share meaningful market insights, creating a feedback cycle between sales/account learnings and the GM/product teams.
• Partner with the Senior Manager, Product Marketing to provide compelling, data-driven base messaging and sales assets for specific customer segments including employers, health plans, and labor and trust.
• Collaborate with Sales and Solutions Consulting to deliver tailored assets for prospect capabilities and finalist meetings to help win new logo opportunities.
• Develop base proposal content and provide proposal support for specific new logo deals.
• Own market-facing statistics in partnership with the analytics team to tell a powerful story about product value and impact.
• Maintain impact analysis tooling to demonstrate quantifiable value for prospects, with support from Solutions Consulting, Analytics, and the General Management team.
• Maintain internal Confluence pages related to assigned products and features.
• Drive and partner on projects that increase team efficiency and support scaling efforts.

Requirements

• 3 years of experience in healthcare.
• 7 years of experience in product marketing, with a focus on client marketing and upsell enablement.
• 2 years of experience conducting market research and competitive analysis.
• 2 years of experience with product positioning, messaging, and data-driven storytelling.
• Exceptional analytical skills with the ability to interpret complex data, extract insights, and tell persuasive stories using statistics.
• Experience creating high-quality sales collateral, including presentations, proposals, and enablement materials.
• Strong project management skills with the ability to manage multiple projects and meet deadlines.
• Highly organized and detail-oriented with a proven track record of results in fast-paced environments.
• Proficient in Google and/or Microsoft Suite of products.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and ability to work cross-functionally with sales, product, and other teams.
• Deep understanding of employer employee healthcare challenges and how to connect them to our products and services.

Nice to Have

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Experience selling complex products in the employer benefits space.

Qualifications

• Proven ability to conduct market research and perform competitive analysis
• Strong storytelling and asset creation skills
• Ability to interpret complex data and tell compelling stories with statistics
• Experience in creating sales collateral such as presentations and proposals
• Strong project management and organizational skills
• Excellent communication and interpersonal skills
• Understanding of healthcare buyer challenges and how to connect them to product value

Benefits & Perks

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage with multiple plan options
• Full suite of telemedicine and healthcare navigation products at no cost for employees and dependents
• Generous Paid Time Off (PTO) and Discretionary Time Off (DTO)
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for surrogacy and adoption assistance
• Paid compassionate leave for pregnancy, surrogacy, adoption, or fertility treatments
• 11 paid holidays plus one floating holiday
• Work-from-home reimbursement
• 24 hours of Paid Volunteer Time Off (VTO) annually