Senior Product Marketing Manager - Software

Neptune Technology Group

Duluth, GA

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Product Marketing Manager is responsible for providing business line support for planning marketing programs, channel support, and direct sales support for a portfolio of SaaS applications. Reporting to the Sr. Manager of Product Marketing, this role involves working closely with Product Managers, Sales, Marketing Communications, and Customer Support teams to ensure marketing collateral accurately reflects the benefits and features from the user perspective and buyer persona. The individual collaborates with the Manager of Product Marketing and Software Product Managers to implement product marketing plans that combine an in-depth understanding of the market, competition, and consumer for SaaS offerings.

Key Responsibilities

Provide product positioning training and materials for the channel and customer service.
Collaborate cross-functionally with the Sales team and Customer Experience team on market development, selling, and field solutions.
Deliver product presentations to customers and channel partners.
Serve as subject matter expert for proposals.
Analyze market trends and define product positioning, articulating customer value propositions and key differentiators.
Implement marketing plans for the products.
Develop standardized sales tools, proposals, demo scripts, etc.
Implement product launches and target marketing campaigns.
Create marketing collateral including case studies, data sheets, white papers, and FAQs.
Identify new feature opportunities through Voice of Customer activities.
Work with the Product Manager to identify, define, and prioritize customer requirements and User Stories.
Collaborate with Product Managers to facilitate product roadmap definition.

Requirements

Bachelor of Science degree in Business, Marketing, Engineering, Computer Science, or Applied Science.
Minimum of 5 years of related experience.
Knowledge of sales, marketing, and product development processes.
Leadership, sales support, project management, and training skills.
Analytical mind and strong quantitative and problem-solving skills.
Excellent interpersonal and communication skills (both verbal and written).
Ability to work with minimum supervision.
Proficient with Microsoft Office and other business software.