Senior Product Marketing Manger

Addison Group

Denver, CO

Full Time

Senior

150k-170k

18 days ago

Job Description

About the Role

The Senior Product Marketing Manager will be responsible for helping to develop and execute the product marketing strategy for its WMS software product, ensuring successful launch and promotion, and it effectively to maximize customer engagement and revenue growth. This role requires a leader with a deep understanding of the Warehouse Management space, the ability to collaborate cross-functionally, and a proven track record in product marketing fundamentals.

Key Responsibilities

Help to develop and execute the go-to-market strategy for the product.
Define software positioning and value propositions that resonate with target customers.
Conduct market research to understand customer personas, industry-specific trends, and the competitive landscape.
Conduct pricing analysis and modeling for all product lines to ensure optimal margins.
Equip sales and marketing teams with tools, training, and information needed to effectively sell and promote products, including demo scripts, case studies, battle cards, and other resources.

Requirements

Bachelor's degree in marketing, Business, or a related field (MBA preferred).
7+ years of experience in market analysis, synthesis, and making recommendations on product, pricing, placement/distribution model, and promotion to win in the chosen market segment.
5+ years of experience in the WMS space.
Well-versed in pricing analysis and modeling.
Exceptional written and verbal communication skills, adept at simplifying complex data for diverse audiences.
Highly analytical mindset with the ability to interpret data, draw insights, and optimize strategies accordingly.
Demonstrated ability to work cross-functionally and collaborate effectively with sales, product, and engineering teams.

Benefits & Perks

Medical, dental, vision insurance
401(k)
Paid Time Off (PTO)

Working at Addison Group

Addison Group is an Equal Opportunity Employer that provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or veteran status. Reasonable accommodation is available for qualified individuals with disabilities upon request.

Apply Now