Senior Product Marketing Specialist

About the Role

Key Responsibilities

• Provides cross-functional support on behalf of Product Marketing during product and project development, working with and across broader Marketing (Distributor, Customer, Creative and Digital) for high-impact and/or short-term product launches with increased scope, visibility and timing.
• Supports increasingly complex Product Marketing related business activities across assigned verticals (categories) to achieve regional business objectives, including portfolio and inventory management, forecasting and sales metrics, plus campaign and promotional support throughout.
• Assists regional product development and maintenance activities through the Agile system, liaising with various team members contributing to line extensions, reformulations, claim updates, packaging upgrades, etc.
• Gathers and synthesizes research (category, customer, consumer and/or distributor) and analysis needed for new competitive offerings in current and new segments.
• Performs additional duties as assigned.

Requirements

• 6+ years of brand management, category management or product marketing experience in a traditional Consumer Packaged Goods company or Multi-Level Marketing company.
• Experience managing multiple product segments.
• Tangible history of meeting stated objectives and delivering results despite adversity.
• Proactive disposition, coupled with the ability to make informed decisions with limited information.
• Demonstrated leadership, organizational skills and strong teamwork.
• Effective communication, strategic thinking and creativity.
• Familiarity with the health and wellness category, including but not limited to dietary supplements, fitness, or targeted health products.
• Strong project and time management skills with a high attention to detail.
• Comfort and familiarity in a matrixed organization working with cross-functional teams.
• Ability to thrive in a fast-paced multicultural environment.
• Preferred: Bilingual (English and either Spanish or French) with written and spoken fluency.
• Bachelor's degree in marketing or business administration.

Nice to Have

• Bilingual (English and either Spanish or French) with written and spoken fluency.

Qualifications

• Bachelor's degree in marketing or business administration.

Benefits & Perks

• Group Health Programs including Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D, Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP).
• Other Voluntary Benefit Programs such as a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance.
• Paid time off including Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave, and time off for voting.