Senior Programmatic Media Specialist

About the Role

Key Responsibilities

• Support day-to-day biddable digital media strategy development, budget planning, campaign activation, optimization, analysis and reporting.
• Represent the Programmatic Media team across functional business partners such as Creative, Content, SEO, Paid Search, Mass Media, Corporate Analytics, Testing and Optimization, and Customer Strategy.
• Focus on programmatic campaign management across display, paid social, and YouTube.
• Manage in-house programmatic strategy development, campaign activation, and optimization across key buying platforms (Meta, DV360, etc).
• Manage the official Grainger accounts across key social media and programmatic buying platforms.
• Create customer-centric goals and KPIs for programmatic campaigns to align with marketing and business objectives.
• Identify and develop audience targeting strategies across social media and programmatic platforms.
• Own programmatic campaign budget reporting, reconciliation, accrual, and invoice processes.
• Collaborate with creative and content marketing teams to develop, coordinate, test, and report on ad copy and creative assets.
• Generate reports and insights through daily, weekly, monthly, and ad-hoc analysis to improve campaign performance.
• Collaborate with buying platform partners on strategy development, testing, and ad-hoc requests.
• Monitor trends in programmatic tools, applications, channels, design, and strategy.
• Implement ongoing education to remain highly effective.
• Support incremental marketing and broader business initiatives with programmatic campaigns, including setting, managing, and reporting on campaigns that align with testing and marketing initiatives.

Requirements

• Bachelor's Degree or equivalent professional experience.
• 2+ years of hands-on experience with paid media buying and campaign management.
• 5+ years of experience planning and managing end-to-end digital media campaigns, preferably with different Social Media ad manager or DSP platforms.
• Experience utilizing paid media buying and optimization levers.
• Experience with Data Management Platforms (DMPs), audience segmentation, and audience data onboarding tools.
• Experience developing programmatic content and promotion.
• Experience building relationships cross-functionally, planning, problem solving, and managing multiple projects with competing deadlines.
• Ability to lift 25 pounds.

Nice to Have

• Experience with different social media ad managers or DSP platforms.
• Experience with audience data onboarding tools.

Benefits & Perks

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist.
• 18 paid time off (PTO) days annually for full-time employees and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, with no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing, and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.