Senior Sales Manager

About the Role

Key Responsibilities

• Act as the primary point of contact for National and State Association groups at the Sheraton Universal.
• Develop and execute a strategic group sales plan targeting the association market through direct solicitation, trade shows, and strategic partnerships.
• Maximize lead conversion and proactively uncover new group opportunities through outbound prospecting.
• Design and update menus for restaurant, banquets, and special events, ensuring creative and consistent presentation.
• Sell the Sheraton Universal based on client needs, availability, and group fit, while optimizing placement for profitability and operational success.
• Collaborate with the property's Director of Sales, Revenue Management, and Event Planning to ensure a seamless booking-to-execution process.
• Prepare and deliver customized, compelling group proposals and site experiences tailored to the audience.
• Work closely with Revenue Management to develop competitive, data-driven pricing strategies.
• Maintain accurate records in Delphi.fdc, CI/TY, and brand CRM systems, tracking all touchpoints and lead activity.
• Attend and represent the hotel at major association-related tradeshows and conferences (ASAE, CalSAE, Connect, etc.).
• Host client events, site inspections, and FAM trips to build long-term loyalty and brand preference.

Requirements

• 3-5 years of progressive group sales experience, preferably in full-service or convention hotels.
• Deep knowledge of the association market (national, state, educational, governmental).
• Demonstrated success managing high-impact sales responsibilities.
• Strong working knowledge of Delphi.fdc, CI/TY, One Yield, TravelClick, Knowland, Cvent, and CRM systems.
• Self-motivated, detail-oriented, and highly collaborative.
• Ability to travel for client meetings, industry events, and site inspections as needed.
• Prior experience with Marriott brands, especially Sheraton.
• Familiarity with the Los Angeles group market and local convention landscape.
• Active membership or participation in MPI, PCMA, ASAE, CalSAE, or SGMP.

Nice to Have

• Experience with full-service or convention hotels.
• Existing relationships within the association market.
• Experience working in a competitive urban hotel environment.

Qualifications

• Experience in group sales, preferably in full-service or convention hotels.
• Knowledge of association markets and local convention landscape.
• Proficiency with relevant sales and CRM systems.

Benefits & Perks

• Competitive salary and benefits package.
• Opportunities for career growth within our expanding hospitality team.
• Work in a dynamic and supportive environment.
• Employee Incentive Programs.
• Free Parking.
• Free Meal.