Senior Social Strategist

About the Role

Key Responsibilities

• Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.).
• Analyze available insights and define overall strategy in terms of Distribution and Amplification, including competitive analysis.
• Select platform and define role and objective of each one in the global plan.
• Define content amplification principles including segmentation and contextualization approach.
• Map all distribution segments per platform and associate budget needed based on KPI/objectives.
• Recommend the format and placement to be leveraged based on the campaign objectives and budget limitations.
• Define the right advertising pressure to achieve goals considering budget constraints.
• Establish general tagging strategy, including conversion tracking, page-level conversion rate, and re-engagement of non-converters with specific messages.
• Develop general approach to custom targeting by leveraging available data and client knowledge/databases.
• Integrate A/B testing and messaging matrix into strategies based on multiple targeting options.
• Prepare and present reporting for client/agency senior stakeholders based on performance drivers and KPI framework.
• Evaluate execution resources needed and draft budget.

Requirements

• 3-5 years experience in social marketing with proven examples of strategies developed within the social media space.
• Understanding of client's business and ability to connect business challenges with social strategy and tactics.
• Expertise in social media and a broad understanding of the digital communications landscape.
• Passion for the evolving digital/social media environment with a strong point of view.
• Research skills with the ability to generate data-based insights for strategy development.
• Strong innovation awareness and knowledge of emerging platforms or partners.
• Superior communication, organizational, and time management skills.
• Experience applying social/digital media in personal life, with relevant social media links if applicable.
• Previous experience in a social-oriented agency is preferred.

Nice to Have

• Experience in a social-oriented agency.

Qualifications

• Experience in social marketing (3-5 years).

Benefits & Perks

• Ogilvy celebrates its people fully, enthusiastically, and unhesitatingly.
• Tools and autonomy to seek new paths and better ways of doing things.
• Support from colleagues who are experts across the Ogilvy network.
• Opportunities to do work that makes you proud with inspiring teammates.