Senior Social Strategist

About the Role

Key Responsibilities

• Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.)
• Analyze available insights and define overall strategy in terms of Distribution and Amplification, including competitive analysis if applicable
• Select platform and define role and objective of each one in the global plan
• Define content amplification principles including segmentation and contextualization approach
• Map all distribution segments per platform and associate budget needed based on KPI/objectives
• Recommend the format and placement to be leveraged based on the objectives of the campaign, considering budget limitations
• Define the right advertising pressure to achieve goals within budget constraints
• Establish general tagging strategy, including conversion tracking, page-level conversion rate, and re-engagement tactics
• Develop general approach to custom targeting using available data and client knowledge
• Integrate A/B testing and messaging matrix into strategies to measure response rates and optimize formats and creative options
• Prepare and present reporting for client/agency senior stakeholders based on performance drivers and KPI framework
• Evaluate execution resources needed and draft budget

Requirements

• 3-5 years experience in social marketing with proven examples of strategies developed within the social media space
• Understanding of client's business and ability to connect business challenges with social strategy and tactics
• Expertise in social media and the wider digital communications landscape
• Passion for the evolving digital/social media environment with a strong point of view
• Research skills with ability to generate data-based insights for strategy development
• Strong innovation awareness and knowledge of emerging platforms or partners
• Superior communication, organizational, and time management skills
• Experience applying social/digital media personally, with links to relevant social spaces if applicable
• Previous experience in a social-oriented agency preferred

Nice to Have

• Experience in a social-oriented agency

Qualifications

• Experience in social marketing (3-5 years)
• Proven examples of social media strategies
• Understanding of digital communications landscape
• Experience in social-oriented agency (preferred)

Benefits & Perks

• Ogilvy celebrates its people fully, enthusiastically, and unhesitatingly
• Tools and autonomy to seek new paths and better ways of doing things
• Support from colleagues who are experts across the Ogilvy network
• Opportunities to do work of which you can be proud with inspiring teammates
• Commitment to fairness, equity, and transformative initiatives
• Focus on creating a positive impact on the world and supporting global communities