Senior Specialist, Marketing Automation

About the Role

Key Responsibilities

• Own the daily execution of one-time and automated email campaigns, including collaboration with Brand and Field Marketing teams to develop optimized content and messaging, email template creation & editing (HTML), brand style execution, list segmentation, scheduling, deployment, measuring, testing, optimization, and reporting.
• Measure, monitor, and track campaign performance against benchmarks and drive corrective actions that deliver continuous improvements.
• Communicate campaign results, both written and verbal, to marketing teams and stakeholders on an ongoing basis.
• Contribute to the creation of monthly, quarterly, and ad hoc reports sharing performance results and provide insights related to testing, optimization, and opportunities for future campaigns.
• Conduct ongoing A/B testing related to subject lines, email copy, layouts, and CTAs that drive conversion improvements; maintain a meticulously planned and documented testing plan/schedule to continually improve performance.
• Ensure cross-browser/email client compatibility through testing and optimization.
• Lead and manage ongoing email whitelisting, list cleaning, and maintenance efforts to improve deliverability rates against industry benchmarks.
• Proactively identify opportunities to improve the effectiveness of email marketing programs, platform, or processes based on in-depth knowledge of campaign management and email execution tools.
• Serve as subject matter expert on marketing cloud capabilities, automation processes, deliverability, and email marketing best practices.
• Stay current with leading email & marketing automation best practices and regularly share learnings and guidance with the team.
• Execute key marketing automation strategies and special projects as assigned.

Requirements

• 2+ years of direct experience testing and deploying high-volume marketing email campaigns in an enterprise email marketing platform / ESP.
• Working knowledge of marketing automation platforms such as Microsoft Dynamics 365 Marketing, Act-On, Salesforce, Marketo, HubSpot, Eloqua, or similar.
• Experience designing and creating emails, building email lists, developing audience segments, crafting A/B tests, configuring automation journeys, and deploying & tracking campaigns.
• Solid knowledge of email creative design, HTML/CSS coding for email, and familiarity with responsive design best practices.
• Experience with managing data in a CRM system integrated with a marketing automation platform such as Microsoft Dynamics 365, including list segmentation and list loading.
• Strong data evaluation and analytical skills, with the ability to interpret data and communicate insights effectively.
• Familiarity with cross-browser and email environments (Firefox, IE, Safari, Chrome) and testing/optimization tools such as Litmus or Email on Acid.
• Experience with A/B testing and reporting on results.
• Knowledge of email marketing best practices, deliverability standards, and CAN-SPAM/CASL regulations.
• Excellent Microsoft Office skills, especially Excel (Pivot tables, dashboards, models).
• Exceptional proof-reading skills and attention to detail.
• Strong project management skills and familiarity with project and workflow management tools.
• Strong communication skills to present to audiences of varying technical knowledge.
• Ability to work independently and collaboratively, with a proactive and positive attitude.
• Flexible, adaptable to changing priorities, and able to operate in a fast-paced environment.
• Excellent organizational and prioritization skills to manage multiple projects successfully.

Nice to Have

• Experience managing projects and initiatives to tight deadlines.
• Experience building dashboards and models in Excel.

Qualifications

• Bachelor's degree (4-year degree).
• Required experience of 2-5 years in relevant marketing automation roles.

Benefits & Perks

• Comprehensive benefit and total compensation packages including health/dental/vision/life/disability insurance.
• FSA, HSA, and 401(k) accounts.
• Paid-time-off benefits such as vacation, sick, and personal days.
• Eligible bonuses, equity, and commissions for some positions.