Senior Strategist
Later
Job Description
About the Role
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. The Senior Client Strategist will support the development and delivery of impactful influencer and social media marketing strategies for Later's current and prospective customers, working closely with various teams to drive results and contribute to customer success and retention.
Key Responsibilities
- Collaborate with senior strategy leads to develop tailored influencer and social media marketing strategies for brands using Later's platform.
- Create and deliver compelling materials (e.g., decks, one-pagers, campaign mockups) for client use across new business proposals, strategic business reviews, and campaign kickoffs.
- Partner with sales and strategy teams to support pitches for prospective customers, including creator recommendations, audience insights, and benchmark projections.
- Leverage and maintain internal benchmark data (CPE, CPM, ER, etc.) to support strategic recommendations and reporting.
- Support the creation and dissemination of internal playbooks, frameworks, and industry best practices across verticals, objectives, and social platforms.
- Work with services and customer success teams to ensure strategy aligns with campaign execution and client outcomes.
- Stay current on social platform updates, creator trends, and emerging influencer marketing tactics that can be integrated into client recommendations.
Requirements
- 3-5 years of experience in influencer marketing, social media strategy, or digital marketing (agency or in-house experience preferred).
- Working knowledge of major influencer and social media platforms (Instagram, TikTok, YouTube, etc.).
- Strong understanding of the creator economy and enthusiasm for creator-led brand campaigns.
- Experience supporting client strategy development and participating in client-facing meetings.
- Excellent written and verbal communication skills, with a strong ability to distill ideas into clear and engaging materials.
- Proficiency in presentation tools (Google Slides, PowerPoint) and collaboration software (Slack, GSuite, Zoom).
- Experience using influencer marketing or social media management platforms (e.g., Later).
- Familiarity with paid social media is a plus.
Nice to Have
- Familiarity with paid social media.
Qualifications
- Experience in influencer marketing, social media strategy, or digital marketing.
Benefits & Perks
- Salary range of $100,000 - 110,000 OTE.
- Hybrid work environment with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA.
- Opportunities for fully remote work for select positions.
- Participation in various benefits plans as part of overall compensation.
Working at Later
We are committed to fostering an inclusion-first culture at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create an equitable workplace. We are proud to be an equal opportunity employer and welcome applications regardless of race, color, religion, gender, gender identity or expression, national origin, disability, or age. We encourage applicants to request accommodations or support during the recruitment process.
Job Details
About Later
Website
later.com
Location
Boston, MA
Industry
Marketing Research and Public Opinion Polling
Similar Jobs
Other opportunities you might be interested in
Sr Manager Influencer Relations
Ulta Beauty
Influencer & Digital Marketing Project Manager at Creative Studio
The Sulfur Group
Influencer Content Marketing Manager
Career Group
Head of Influencer and Community
24 Seven Talent Ca
Associate Director of Creator Marketing
Verizon Communications
Senior Associate, Influencer
Cmgrp