Senior Strategist (Brand & Social)

About the Role

Key Responsibilities

• Bring socially intelligent thinking to every brief, connecting human behavior, platform trends and brand relevance
• Surface cultural insights, competitive intel and creator trends that inspire work with both creative impact and strategic intent
• Write sharp, inspiring briefs rooted in human truths and cultural tension
• Develop messaging frameworks, strategic points of view and agile playbooks to guide ongoing work
• Use tools like GWI, social listening platforms and performance data to uncover insights and inform strategy
• Lead the development of social-first strategies across multiple brands, blending real-time cultural responsiveness with long-term planning
• Build and evolve content strategies that include always-interesting, reactive and campaign moments
• Define and evolve brands' social personas through storytelling, world-building and strategic cultural participation
• Understand how paid and organic content work together and advise on optimization strategy across both
• Stay on top of platform updates and competitor behavior to ensure our brands stay ahead of the curve
• Work hand-in-hand with the Connections (Social) team to ensure strategies are grounded in cultural and platform intelligence
• Collaborate with creatives to develop ideas that resonate with audiences and deliver on brand goals
• Partner with account teams to communicate strategy clearly and persuasively to clients
• Lead the day-to-day strategy workflow—running writer's rooms, managing timelines, building decks and keeping cross-functional teams aligned
• Bring curiosity, flexibility and initiative to everything you touch. You're here to help shape how brands show up in culture.

Requirements

• A minimum of 5 years' experience in a social strategy role at a creative, digital or integrated agency
• Proven experience developing social-first strategies across multiple brands or verticals
• Finger firmly on the pulse of culture, with socially intelligent instincts and a strong understanding of what makes content resonate
• Deep understanding of platform behavior, content formats, trends and social best practices across TikTok, Instagram, YouTube, Pinterest, LinkedIn, and emerging platforms
• Strong working knowledge of social listening, performance analytics and audience research tools (e.g., GWI, Trendpop, Sprinklr, etc.)
• Experience using cultural and behavioral insights to inform content strategy and brand storytelling
• Skilled in building decks, presenting strategic work and translating insights into clear recommendations for clients and internal teams
• Familiarity with influencer and creator ecosystems and how to incorporate them into broader content strategies
• Comfortable working across multiple workstreams in a fast-paced, collaborative environment
• Strong writing, communication and critical thinking skills
• A proactive, curious mindset with a passion for culture, creativity and continuous learning

Nice to Have

• Experience working with influencer and creator ecosystems
• Familiarity with emerging social platforms

Qualifications

• Educational background is not explicitly specified in the description

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings supporting life balance and wellness
• Culture of growth-oriented feedback, training opportunities, and professional development