Senior Strategist, Media

General Motors

Warren, MI

Full Time

Senior

85k-136k

5 days ago

Job Description

About the Role

This role is categorized as hybrid, with the successful candidate expected to report to Warren GM Global Technical Center at least three times per week. As a Senior Strategist in MAS, you will lead strategic initiatives that drive media performance insights across GM's marketing ecosystem. You will partner with MSI, Media, CRM, and Brand teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights that inform campaign strategy and investment decisions. This role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to elevate GM's media effectiveness and storytelling capabilities.

Key Responsibilities

Independently mine media analytics to uncover performance trends, conversion drivers, and optimization opportunities across channels including Display, Search, Social, and Video.
Build and evolve methodologies for media measurement, including HVB, Quality, Conversion, and CIB modeling, ensuring data integrity and tagging standards are upheld.
Partner with MSI, GMR, EDAI, and GMIT to integrate media insights into broader campaign narratives and scorecard ecosystems.
Lead monthly and ad hoc reporting on media KPIs, funnel performance, and site engagement, translating data into strategic recommendations for brand and dealer teams.
Embed creative taxonomy and brand power metrics into MMM storytelling and support creative inclusion in divisional and cross-channel analysis.
Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.
Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning.

Requirements

Bachelor's degree in Marketing, Business Analytics, Communications, or a related field; a Master's degree is preferred.
5+ years in media strategy, marketing analytics, MMM, attribution modeling or performance measurement.
Deep expertise in media analytics platforms (Adobe Analytics, Google Analytics), ad tech, and/or MarTech.
Proficiency in SQL for querying and managing databases.
Ability to create and manage dashboards using Power BI.
Strong communication skills to explain complex data insights clearly to non-technical audiences.
Curious and creative mindset to explore new data analysis methods.
Experience working with media and creative agencies on planning, budgeting, and campaign optimization.

Nice to Have

Experience with creative measurement, brand equity analysis, and demand space activation.
Experience with media strategy in the auto industry and/or large CPGs.
Knowledge of Python for data analysis and automation tasks.
Experience with Azure and Databricks for data processing and analysis.

Qualifications

Bachelor's degree in Marketing, Business Analytics, Communications, or a related field.
5+ years in relevant media strategy and analytics roles.

Benefits & Perks

GM offers a variety of health and wellbeing benefit programs including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts, and more.

Working at General Motors

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion. We embrace the responsibility to lead change that makes the world better, safer, and more equitable for all. We believe in making a daily choice to drive meaningful change through our words, deeds, and culture. GM fosters an inclusive environment where employees can thrive and develop better products for customers, emphasizing belonging, diversity, and non-discrimination.

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